FORMATION OF BUSINESS DEVELOPMENT STRATEGY ON THE BASIS OF THE ENTERPRISE INTEGRATION MECHANISMS

Аlona Plyaskina

doi:10.37320/2415-3583/14.11

Аlona Plyaskina Kherson National Technical University https://orcid.org/0000-0003-3680-162X

DOI: https://doi.org/10.37320/2415-3583/14.11

Keywords: development, enterprise development, business development strategy, transformation, factors, integration

Abstract

Scientific approaches in relation to a structure and forming of business development strategy of the enterprise in accordance with its aims and possibilities are explored and systematized. The specific of business development strategy of enterprise to the mechanisms of enterprise integration is analyzed and justified. Main tasks, which have to be decided in the process of forming the business development strategy, are also defined in this article. Approaches to interpreting the strategy of the enterprise development are discussed in the article. It is devoted to the components of business strategy of the enterprise development. It is proved that business strategy of the enterprise development on the strategic targets of enterprise development. The results of the conducted research can be used by managers of enterprises for the choice of the reasonable development strategy and strengthening competitive positions of the enterprises in the market.

References

Kharchova promislovist of Ukraine: country and perspective / ed. I.R. Yukhnovsky. Kiev, Znannya, 2007. 670 p.

Advokatova N. O. Management of the innovation activity of the swollen enterprises in the context of the safety of the good quality of the product. Available at: http://libtomcat.knteu.kiev.ua (accessed 21 September 2020).

Denisenko M. P. Innovation Processes in Economic Economy: Monograph. Kiev.: IPK DSZU, 2008. 240 p.

Boiarchuk A.I., Fomishyna V.N., Ohorodnyk R.P. Predicting plausible threats: impact of globalization patterns on national economies. Journal of Security and Sustainability Issues: Research Article: 2019 December. Volume 9. № 2. Р. 585-594.

Stattev V. Formation of a System of Anti-Crisis Entrepreneurship of Services Companies / V. Stattev, A. Boiarchuk, O. Portna, M. Dielini, O. Pylypiak. Journal of Entrepreneurship Education: Research Article: 2019. Volume 22 Issue: 1S (Title Entrepreneurship: Investment and Innovation).

Amosha O. I. Activation of innovation activity: organizational legal and social and economic security: monograph / O.I. Amosha, V.P. Antonyuk, A.I. Zemlyankin / Institute of Economics and Industry of the National Academy of Sciences of Ukraine. Donetsk, 2007. 328 p.

Garafonova O. I. Formation of the competitive potential of the enterprise on the basis of the motivation for innovation and the implementation of the competition. Social and economic development of regions in the context of international integration: KhNU, 2013. № 12 (1). Volume 1. P. 164-167.

Plyaskina А. The economic essence of the “development strategy”of the enterprise and the factors that affect it. Business-navigator, 2020. № 3(59). P. 114-118.

Schumpeter J. A. The theory of economic develop¬ment [Еdited by J. E. Eloit]. – New Brunswick, New Jersey: Transaction Publ, 2012. 255 p.

Rayleigh. Joseph John Thomson. Obituary Notices of Fellows of the Royal Society, 1941. Volume 3. № 10. P. 586-609.

Volberda H. W. Building Flexible Organizations for Fast-moving Markets. Long Range Planning. 1997. Volume 30. № 2. Р. 169-183.