CORPORATE SOCIAL RESPONSIBILITY MODELS OF ENTERPRISES AND THEIR APPROPRIATENESS IN A CHANGING ENVIRONMENT

Abstract

Ideas of social justice, equality and responsibility have been gaining popularity in recent continents. In the proposed article the author explores the experience of corporate social responsibility of business both at national and supranational level. An analysis of CSR practices at the level of national models is also offered. The study examines and analyzes models of corporate social responsibility formation in the United States, Europe, Japan, the People's Republic of China and Ukraine. To date, corporate social responsibility for business plays an important role in supporting society in social, economic and environmental spheres. The CSR concept assumes that the rational interests of business are directed not only at maximizing profits, but also at improving their environment (political, social, economic) through voluntary investment in appropriate institutions. Each management model provides different opportunities in terms of implementing the principles of social responsibility. It is found that the processes of CSR model formation in different countries of the world today take into account such features as geographical position, mentality, spiritual philosophy, economic and political development of the country. The basic principles of CSR functioning are covered. It is established that the formation of the CSR model in Ukraine is affected by economic and political crises. The current stage of economic development requires business structures to work closely with all stakeholders to find mutually beneficial solutions and effectively implement them. In these circumstances, corporate social responsibility (CSR) becomes one of the most important institutions of the developed economy. The practice of different countries may vary greatly, but the general features dominate. This is linked both to the general culture and history, and to active public policy at national and supranational levels. The success of CSR implementation in Ukraine will depend on how effectively the state, business and society can learn the positive and negative lessons of foreign models, as well as extrapolate the mechanisms of CSR implementation into Ukrainian realities.