THE THEORY AND PRACTICE OF CREATING BRANDS ON THE MARKET
Abstract
The article considers the components of the modern brand, forms the main factors that need to be taken into account when creating a brand and affect the brand's success on the commodity market. The main purpose of writing the article is to substantiate the problems of brands formation on the market and the development of conceptual foundations for the formation and management of brands based on world experience. This article considers the goals, stages and principles of an effective marketing process, potential problems in strategic marketing, trends that should be taken into account when introducing a new product to the market. An attempt to find new approaches in creating the brand is made. The main task of marketing in launching a new product is a deep market and competitive environment analysis, optimization of the company's resources and the level of innovation of the new product. Systematization of the functions and principles of marketing contributes to the fact that the problems of interaction at the level of marketing and other divisions of the company will be less, and as a result, the effectiveness of marketing research and marketing objectives will increase.
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