P2P ECONOMY AS A GROWTH DRIVER: BALANCING BEETWEEN REGULATION AND DEVELOPMENT IN UKRAINE

Abstract

The study examines the development and potential of peer-to-peer (P2P) economic relations in Ukraine, analyzing their impact on economic development, taxation, and social collaboration. Driven by financial technologies, P2P platforms facilitate direct economic interactions between individuals, challenging traditional economic models. Analyzing digital platforms like Airbnb, OLX, and Uber, the study reveals a transformative economic phenomenon characterized by direct individual interactions and reduced transactional barriers. Research findings reveal significant economic potential: rental platforms project revenues of 319.9 million USD, e-commerce expected to reach 4.865 billion USD, and car-sharing services growing to 0.74 million USD by 2029. The P2P economy represents a innovative form of economic self-organization that reduces transaction costs and provides additional income sources. Existing organizational models of P2P interactions in Ukraine – ranging from registered businesses to shadow economic activities can’t support demand for P2P activities and provide legal support for supply. Key challenges include regulatory ambiguity, taxation complexities, and limited monitoring mechanisms. The research proposes a comprehensive approach to integration, recommending: platform legalization, simplified taxation frameworks, automated transaction reporting, adopted financial monitoring. Article reviewed current proposal to transform regulatory framework of P2P economy in Ukraine, identify key advantages and disadvantages of potential law regulation, summarize technical changes that should be implemented to provide this level of regulation. The study concludes that carefully designed regulatory strategies can transform P2P economic activities from a shadow sector into a legitimate, transparent economic segment. The findings emphasize the necessity of adaptive regulatory mechanisms to integrate the P2P economy into the formal sector while maintaining flexibility and minimizing administrative burdens that potentially reducing economic inequality and generating additional tax revenues.