FLEXIBILITY OF AGRICULTURAL ENTERPRISES IN THE ERA OF DIGITALISATION: A CONCEPTUAL APPROACH
Abstract
The article considers a conceptual approach to ensuring the flexibility of agricultural enterprises in the context of digitalisation. The key factors influencing the adaptability of agricultural enterprises to the implementation of digital technologies are studied. The article considers key approaches to the interpretation of the concept of “the enterprise flexibility amid digitalisation”: structural-functional, resource-competence, marketing, process, cyber, and integrated. It has been determined that the flexibility of an agrarian enterprise in the context of digitalisation is an integrative characteristic of an economic entity. This characteristic reflects its ability to systematically accumulate and strategically use information resources to transform structural-functional parameters and organisational architecture in response to external and internal changes in the operating environment. It has been substantiated that flexibility enables the resilience and progressive development of an agricultural enterprise in the long term through the integrated implementation of digital technologies within a comprehensive digitalisation strategy. To analyze the dynamics of modern transformations and identify the key driving factors determining agricultural enterprise flexibility in a changing environment, a conceptual model has been developed. This model for managing agricultural enterprise flexibility in the context of digitalization is formed and substantiated based on comprehensive research. The developed conceptual model enables the identification of key determinants of agricultural enterprise adaptability and facilitates the formation of a systematic approach to the implementation of digital tools in operational activities. Principles for managing agricultural enterprise flexibility in the context of digitalisation are proposed that form a conceptual basis for transforming traditional management approaches in accordance with digital economy requirements. The developments proposed in the article enable agricultural enterprises not only to adapt to technological changes but also to leverage them as drivers of development and enhanced competitiveness.
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