CORPORATE ETHICS AS A TOOL FOR MAINTAINING EFFECTIVE MANAGEMENT IN THE DIGITAL AGE

Abstract

The article explores the role of corporate ethics as a tool for maintaining effective management in the era of digital transformation. The rapid development of digital technologies such as Big Data, artificial intelligence, and remote work has created new ethical challenges for companies. Issues related to data privacy, transparency of algorithms, and accountability for AI-based decisions are becoming increasingly relevant. The study analyzes the ethical aspects of corporate governance in the digital space and identifies key areas of digital ethics in the European economic environment, including data ethics, AI ethics, and corporate digital governance. The research highlights the insufficiency of traditional methods of corporate ethics regulation and the need for new approaches that align with the realities of digitalization. It emphasizes the necessity of integrating ethical principles into business processes to mitigate the risks associated with the misuse of digital technologies. Additionally, the paper examines the ethical dilemmas faced by companies due to the dominance of digital monopolies and the expansion of AI-based decision-making. The study presents a detailed analysis of existing scientific approaches to corporate ethics in the digital space, referencing both domestic and international research. It identifies the main factors influencing ethical decision-making within organizations and proposes mechanisms for implementing corporate ethics strategies in digital business environments. The research also discusses the impact of ethical corporate culture on overall business sustainability and its role in fostering trust between companies, employees, and society. The findings suggest that the effective implementation of corporate ethics requires comprehensive strategies, including clear ethical guidelines, compliance programs, and digital monitoring tools. The development of ethical corporate policies tailored to the digital environment is essential for ensuring sustainable business growth and social responsibility. The paper concludes with practical recommendations for companies to enhance corporate ethics frameworks in response to the ongoing digital transformation.