DIGITAL TRANSFORMATION OF LOGISTICS IN FOREIGN ECONOMIC ACTIVITIES: CHALLENGES AND PROSPECTS

Abstract

The article outlines that the digital transformation of logistics in foreign economic activity (FEA) is a key aspect that contributes to increasing the efficiency of international supplies, reducing risks and optimizing costs. The introduction of innovative technologies, such as artificial intelligence, the Internet of Things (IoT), blockchain and big data, allows you to create transparent, flexible and high-performance logistics systems that significantly improve the management of global supply chains and customs procedures. Thanks to these technologies, it is possible to automate supply chain management processes, forecast demand, identify potential risks in time and reduce the impact of unforeseen situations. The integration of smart transport systems and automated warehouses contributes to a significant reduction in the costs of logistics operations, improving efficiency and increasing the flexibility of supply management. It was determined that the digitalization of logistics is accompanied by a number of challenges, one of the main of which is the need for significant investments in infrastructure modernization and the introduction of new technologies, as well as in ensuring cybersecurity for data protection; it was demonstrated that an important aspect is the need to unify data exchange standards to ensure seamless integration between different links in supply chains. It was noted that in order to increase the competitiveness of enterprises, it is important to develop strategies for integrating modern digital technologies into logistics processes, creating conditions for cooperation between the public and private sectors, which will contribute to the development of an innovative logistics ecosystem. It was determined that for Ukraine, important aspects of the development of international logistics are overcoming existing barriers, such as unpredictable risks associated with changing climate conditions, the lack of a single register of vehicles, increasing transport costs and economic difficulties. The importance of adapting national legislation to international standards, improving infrastructure and expanding transit cargo flows was emphasized. At the same time, the development of investment programs for the modernization of rolling stock and logistics systems, as well as the introduction of modern solutions to reduce the environmental impact of transport are necessary steps to improve the environmental situation. It was emphasized that innovative digital technologies allow creating high-quality services for international partners, reducing the time to fulfill contractual obligations and increasing the efficiency of work at all stages of the supply chain; the digital transformation of logistics is becoming an important factor in increasing the competitiveness of enterprises that are able to quickly adapt to changes in the global market; the introduction of these technologies helps to strengthen the positions of enterprises in the international arena, reduce operating costs and ensure the effective functioning of international supply chains.