TOOLS, TECHNOLOGIES AND MODELS OF DIGITAL BUSINESS TRANSFORMATION IN THE CONTEXT OF BUSINESS ORGANIZATION THEORY

Abstract

A comprehensive analysis of tools, technologies and models of digital business transformation in the context of the business organizations theory is carried out in the article. Digital transformation is revealed as a process of integrating intelligent digital technologies into the activities, decision-making processes and business culture of organizations to meet market and social demand. It is noted that it leads to the emergence of new markets, new consumers, and the creation of fundamentally new businesses. Predictive indicators of digital business transformation are presented. The factors that led to the digital transformation of business and support it are revealed (mobile technologies, cloud computing, social media, business analytics). Emphasis is placed on key technologies that ensure the digital transformation of production (Internet of Things and Industrial Internet, cloud technologies for data storage and work with them, streaming data and algorithms for their processing, artificial intelligence and other cognitive technologies, autonomous machines and systems, additive manufacturing technologies). The essence of digital strategies is revealed, which is understood as the application of digital technologies to change business models and create new competitive potential of business. Attention is drawn to three models of the digital transformation process of business. Emphasis is placed on the problems that accompany the process of digital transformation of business. It is noted that there are advantages and limitations in the digital transformation of business, as well as risks of introducing new technologies and information risks as a result of cyberattacks, data integrity violations, which are attractive for disruptions of production processes and theft of organizational knowledge and personal data. State participation in financing digital transformation projects, the formation of state incentives (preferential lending, tax breaks, state procurement of products of enterprises conducting high-tech developments, stimulation of scientific and technical research) should contribute to the technological restructuring of the country.