CHARACTERISTICS OF THE BANK'S MODERN DIGITAL TOOLS AS A COMPONENT OF THE INFORMATION TECHNOLOGIES OF THE BANKING BUSINESS
Abstract
The article is devoted to the study of modern digital tools used in the banking business and their role in the context of the development of information technologies. In the conditions of rapid development of digital technologies, banks are actively implementing the latest developments to increase the efficiency of their activities, attract customers and ensure competitiveness in the financial services market. The key aspects related to the use of digital tools in the banking sphere are highlighted. An overview and classification of existing tools, such as mobile banking, chatbots, artificial intelligence, blockchain and others, was conducted. The functionality and capabilities of each tool, their advantages and disadvantages, as well as their applications in various aspects of banking, including customer service, financial management, marketing and security, are described in detail. The role of digital tools in the general system of information technologies of the banking business and their integration with other banking systems, their influence on the automation of business processes and the optimization of operational activities have been studied. The impact of the use of digital tools on increasing the efficiency of banking processes, in particular, by reducing costs, accelerating customer service and increasing the level of security, was analyzed. The article also examines the influence of modern digital tools on the competitiveness of banking institutions. Attention was focused on the fact that the successful implementation and use of the latest technologies is an important factor in attracting and retaining customers, expanding the range of services and strengthening market positions. Issues of security and data protection when using digital tools in banking are considered separately. Prospective directions for the development of modern digital tools of the bank, as a component of information technologies of the banking business, have been formed. It is emphasized that modern digital tools are an integral part of the successful functioning of the banking business in the conditions of the digital economy. They contribute to increasing the efficiency of banks, improving the quality of customer service and ensuring competitiveness in the market. Further development and implementation of the latest digital tools is an important factor in the success of banking institutions in the future.
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