THE ROLE OF OPERATIONAL STRATEGY IN ENSURING THE INNOVATIVE ENTREPRENEURSHIP DEVELOPMENT
Abstract
Operational strategy, as an integral part of the overall strategy of an enterprise, plays a key role in ensuring the successful development of innovative entrepreneurship. It defines how the organization will use its resources to create and deliver innovative products and services to the market. Innovative entrepreneurship involves a constant search for new ideas, technologies, and business models. Effective operations are essential for the successful implementation of innovative projects. Innovations often require deviations from standard procedures. High quality products are one of the key factors for success in the market. The operational strategy ensures flexibility, efficiency, quality, and speed of cooperation. A flexible operating system allows you to quickly adapt to changes and implement new ideas. Optimization of production processes, logistics, and inventory management reduces costs and increases the profitability of innovative products, while focusing on ensuring consistent quality and product compliance with customer requirements, and speed of bringing innovative products to market is critical to gaining a competitive advantage, in particular through the ability to reduce the time to develop and bring a product to market. The emergence of innovations as a result of cooperation between different divisions of the enterprise contributes to the efficiency of its strategic mechanisms. The key elements of the operational strategy for innovative enterprises are based on such elements as customer focus, flexibility of production systems, systematic quality management, innovative culture and partnerships. That is why the operational strategy is a powerful tool for ensuring the development of innovative entrepreneurship, in particular when it is focused on long-term success. The development of innovative entrepreneurship in the context of current socio-economic challenges is appropriate and promising. An assessment of the market, financial indicators, socio-economic and technological factors indicates significant potential for growth and development. Innovative entrepreneurship can contribute to the creation of new jobs, improve the skills of employees and improve socio-economic stability in the country. The operational strategy is an integral part of the development of innovative entrepreneurship. It ensures optimization of resources, efficiency, management flexibility, support for an innovative culture, and improvement of the management decision-making process. It is the operational strategy of innovative development that contributes to the successful implementation of innovations and ensures the competitiveness of enterprises in changing market conditions.
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