FEATURES OF THE DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE DURING WAR

Abstract

The purpose of the article is to consider the theoretical foundations of electronic commerce and its revealed specifics in the conditions of the war in Ukraine. The beginning of a full-scale war in February 2022 led to radical changes in the economy of our country. This affected every direction, including e-commerce. It should be noted that this direction, which arose as a result of the digitalization of trade, can become a solution to many problems of Ukrainian citizens. The study provides the structure of the information and network economy, in which the author singles out e-government, e-business, health care, e-education, labor relations, e-culture and provides a practical manifestation of these areas. The paper provides an analysis of the legislative framework of Ukraine on electronic commerce. The work provides an analysis of the legislative framework of Ukraine on e-commerce issues and identifies key directions for improving the legislation. On the basis of statistical data, the trends of e-commerce in Ukraine were determined, such as: decrease of the market volume by almost 12 times; electronics and household appliances were in high demand; the increase in the number of orders is especially noticeable in May and then in September 2022; ukrainians most often ordered goods from marketplaces — both from local and Chinese platforms. The prospects for the development of e-commerce in Ukraine are outlined, and the technologies that can help ensure its stable development are highlighted. Based on the analysis, it can be stated that the tipping point of e-commerce in Ukraine has already been passed. Even if the hostilities in the country continue, it is possible to see an increase in both consumption capacity and production capacity in the near future. It should also be noted that the war became a litmus test for identifying the shortcomings of the development of e-commerce in Ukraine, one of which can be considered an imperfect legal framework. Therefore, the issue of changes in legislation, especially in the part related to the regulation of digital goods and services, requires a separate and systematic solution.