ETHICAL PRINCIPLES IN ENTREPRENEURSHIP

Abstract

The article considers the basic concepts used in ethical business. Ethical principles in business are based on general social norms, principles of behavior. They are constantly adjusted by public opinion. Ethical principles of entrepreneurial activity primarily depend on the moral norms adopted in a given society, country. A review of the works of Ukrainian scientists on this issue. It is determined that ethical principles in business need further research and systematization. The reasons leading to unethical actions in business are specified. The classification of ethical principles according. The principles of solidarity, efficiency, rationality, justice, content, role responsibility are basic. Adherence to these principles is the basis of entrepreneurship. The basic ethical principles which Ukrainian entrepreneurs try to adhere to are systematized. The benefits for entrepreneurs in compliance with these principles are identified. The consequences of non-compliance with the principles are indicated. As part of the study of this issue, a survey was conducted among small entrepreneurs. The ethical principles for entrepreneurs are the main ones. Research has shown that among the many ethical principles, small entrepreneurs are most likely to adhere to the principles of respect for people and concern for health, honesty and justice. The least adhere to the principle of legality and legality of doing business. This is due to the fact that in recent years, business confidence in the government is declining. Reckless fiscal policy creates tax evasion and shadowing of business. It is proposed to incorporate ethical principles into business processes. This will help to make ethical compliance consistent and easy. The article notes that most Ukrainian businessmen adhere to ethical principles even more during the war. Entrepreneurs who do not adhere to ethical principles are condemned by the people and will not be able to restore their reputation. Entrepreneurial abilities combined with the best human qualities (courage, love of neighbor, responsibility, patriotism) help to survive and save the lives of others for the future of Ukraine.