THE CONSTRUCTIVE NATURE OF THE STRUCTURAL FEATURES OF THE BUSINESS STRATEGY OF ENTERPRISE DEVELOPMENT IN THE CONTEXT OF GLOBALIZATION

Аlona Plyaskina

doi:10.37320/2415-3583/17.8

Аlona Plyaskina Kherson National Technical University https://orcid.org/0000-0003-3680-162X

DOI: https://doi.org/10.37320/2415-3583/17.8

Keywords: business development strategy, criteria, factor, elements of management models, structure

Abstract

The article presents a comprehensive methodology for the formation of a business strategy for the development of an enterprise, which makes it possible to increase its economic stability in the face of changes in the parameters of the functioning environment. It has been established that ensuring the competitiveness of an enterprise should be based on alternative options for its development, depending on the influence of external factors and the level of risk when focusing on one or another variant of the production and economic activity of the enterprise. Each enterprise is a complex system of interacting elements. Models of strategic management of the enterprise at a choice of strategy are analysed. Building principles and methods of analysis, modelling and management of economic risk is of great importance for making optimal decisions in conditions of uncertainty and conflict in solving certain economic problems, including the formation of business strategy for enterprise development.

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