MANAGEMENT OF INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

Abstract

The purpose of the study is to develop practical recommendations for the management of innovative development of enterprises by disclosing management functions in the context of digitalization. The concept of innovation development management is defined as a continuous complex process of qualitative changes in the enterprise on the basis of innovation and implementation of all management functions. The category «philosophy of innovative entrepreneurship» is proposed as a process of finding answers to major business questions through reasoning, intelligence, knowledge, wisdom in order to guide the main actors of innovative development in building the innovation ecosystem of the state and the world. The need to involve enterprises in the system of strategic management of innovative development to create competitive advantages, such as market expansion, cost optimization, access to foreign markets, revenue growth, etc. is emphasized. It is emphasized that the management of innovative development of the enterprise is based on the implementation of innovative practices for the development of creativity, flexibility, openness to external influences. Emphasis is placed on the need to create separate centers of competence in innovation and digital technologies or corporate innovation centers (retail innovation center), as well as to involve innovation managers in the staff. The advantage of innovative approaches to staff motivation over traditional ones is proved. It is proposed to conduct a survey to determine the status and level of professional motivation of employees in order to support innovative development. Emphasis is placed on the growth of a special type of innovation among managers – managers who understand technology and management (positions of vice presidents for innovation), as well as IT specialists, financiers and lawyers who manage corporate venture funds. Examples of marketing and sales, anti-crisis, organizational and managerial, product innovations are given. The positions of the state on the regulation and support of innovative development of entrepreneurship in the regions are outlined. Infrastructural support of small and medium business in the regions of Ukraine is considered.