CORPORATE FORESIGHT IN INTERNATIONAL BUSINESS MANAGEMENT
Abstract
The analysis of recent studies reveals that the cases of corporate foresight application in the management of multinational companies are becoming increasingly frequent. At the same time, corporate foresight remains poorly integrated in the general theory of international business management. Thus, the aim of the study is to identify and systematize contemporary scientific views on the application of corporate foresight in the field of international business management. The paper contains the analysis of the value and types of corporate foresight in correspondence to the list of typical subject areas of international business studies. The main results of the research include the corporate foresight value taxonomy for the subject areas of international business studies, which is comprehensive and allows further application of performance measurement tools to corporate foresight implementation in different areas of international management in companies. The article also proposes a matrix of corporate foresight types by subject areas of international business studies. It allows to determine, depending on the specified managerial problem of the company's international operations, the most appropriate type of corporate foresight and to identify insufficiently studied issues of corporate foresight in international business, which include, in particular, the process of internationalization. In the future, the issues of corporate foresight in international companies that apply a proactive approach to management in the context of digitalization and the fourth industrial revolution, as well as the development of innovative strategies aimed at sustainable development deserve considerable scientific attention. The list and distinctions of typical problems of international business management that require the use of corporate foresight also need further clarification. Also, future research on corporate foresight should focus on how managers dealing with managerial issues in a particular area of international business should assess the appropriateness of using corporate foresight to address these challenges and choose the type of corporate foresight, which is the most adequate for it.
References
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