CONCEPT OF SOCIAL RESPONSIBILITY OF BUSINESS IN THE AGRICULTURAL SECTOR OF UKRAINE

Abstract

The purpose of the article is to determine the state of development of CSR of the largest agricultural enterprises of Ukraine and to form appropriate recommendations for solving existing problems. CSR is one of the less priority areas of activity. Therefore, the main task is to build a strategy for the development of the company taking into accounts the principles and postulates of CSR. The basic method of observation, comparing and analysis are used for researching. In the article is considered the theoretical foundations of social responsibility of business, in particular, focused on compliance with the principles of responsible introduction of economic activity in the Ukrainian agricultural sector. Foreign and domestic opinions on the definition of CSR have been studied. The definition of CSR for agricultural enterprises has been created. The general situation of CSR implementation in Ukrainian agriculture is described. Especially, there are presented main features of its using. As a result, a conceptual-modern definition of the notion – “social responsibility of agricultural enterprises” has been formed. For understanding the basic requires of using CSR in Ukraine, the worldwide CSR models are analyzed and their advantages and disadvantages are revealed. The reasons that prevent the transformation of CSR into a strategic component of the enterprise are discovered. The stage of CSR policy formation in Ukrainian agriculture is determined. Based on the method of observation and comparison, the main problems of Ukrainian CSR are identified. The main features of the Ukrainian pseudo – CSR model are determined. On the example of the largest landowners of Ukraine, a comparative description of social policy is conducted, within finances and the number of activities and projects. The main directions of CSR implementation by Ukrainian agrarians are formed. The aims of CSR are presented and given short explanation of its benefits for each entity in business. Recommendations for further development and implementation of CSR models at the appropriate levels of business have been developed. Also new directions of future researching are defined.