MANAGEMENT OF ADAPTIVITY OF THE BUSINESS MODEL OF THE AVIATION ENTERPRISE TO THE CONDITIONS OF THE EXTERNAL ENVIRONMENT
Abstract
The article analyzes the problems of adaptation of airlines to environmental conditions. The directions of adaptation of business models of the airlines are of-fered, the methodical approaches to construction of the business model of the air company are systematized, among which are distinguished: focused on business processes; value-oriented / customer-oriented. A number of environmental factors have been identified: social; natural; economic; culturological; political; legal; sci-entific and technical; development of market relations and commercial infrastruc-ture; development of investment infrastructure; the likelihood of martial law in the country; perfection of legislative and judicial power; level of government corruption. As well as factors of the internal environment: economic and social conditions; resources and communications; corporate relations; official market policy; professionalism of staff; the company's reputation; level of service differentiation; stability of cash flow generation; leadership style; the financial condition of the enterprise, which affect the formation of a competitive business model in the market. The main features for airlines that need to be optimized and adapted to changing market conditions of the external environment are described, which are divided into: aircraft use planning, crew planning, revenue management. The main subsystems of the influence of the external environment on the airline are generalized. One of the priorities of choosing the optimal business model is to choose the method of creating value for the consumer. The main vectors of value formation for consumers of airlines are: product leadership, operational excellence and understanding (closeness) to the customer. A set of measures for improving the efficiency of business model adaptability management at the airline, which is based on management business processes to improve the efficiency of the management process and coordination of decisions. The author determined that one of the main factors to ensure the efficiency of the enterprise and increase its level of competitiveness is its ability to effectively manage the adaptability of the business model to environmental conditions.
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