MARKET RESEARCH OF SERVICES MARKET: INTERNATIONAL AND NATIONAL ASPECTS

Abstract

The article identifies structural changes in the world services market in the international and national aspects and defines the main tendencies of its development. Over the last twenty years, both exports and imports of services have increased 3.6 times, the share of services in the structure of world GDP has been growing steadily, and for many countries it has become the largest employer. The analysis of the dynamics of exports and imports of services has been carried out in the macro-regions of the world and in countries of different levels of economic development. It is determined that Europe remains the epicenter of world trade in services. The second position is occupied by Asia. North America closes the top three in terms of international trade in services. It is noted that industrialized countries retain dominant positions in the world market of services, and countries with economies in transition have the smallest share of the world market of services. Authors has analyzed the rating of countries by indicators of export and import in the world market of services. The structure of the world market of services has undergone significant changes: the share of transport services has decreased to 17%, the share of tourist services is about 25%, but the share of other services is growing faster and in the structure of world exports they are crucial. Global trends in world trade in general will create the preconditions for the emergence of new types of services, change the demand for services, open new segments of services markets, in particular, in the field of health and environment. In Ukraine there is a constant trend of development of the services sector, the growth rate of which is ahead of the dynamics of GDP. Despite the fact that the export of services shows a growing trend, Ukraine's opportunities to increase the role of services in the economy are far from exhausted. Therefore, strengthening the export orientation of the service sector should become one of the main factors in modernizing the structure of the Ukrainian economy. Authors note that COVID-19 pandemic will have the most negative impact on international trade in services as the result of transport and tourism restrictions and the closure of many retail and hospitality businesses. The resumption of world trade in services is possible by 2021, but this will depend on the duration of COVID-19 and the effectiveness of relevant economic and policy measures, will require deepening cooperation between countries and reducing barriers for mutual trade in the most promising and fast-growing service industries.