FEATURES OF CREATING WATER TOURISM RECREATION CLUSTERS IN SUMY REGION

Abstract

The article reveals the necessity and expediency of socio-economic development of regions and territories of the united territorial communities of Ukraine at the present stage by means of tourism. In today's economic crisis, the cluster approach is of great importance to the business organizations in regions and territories of integrated territorial communities. The essence of the cluster approach to the territorial organization of management is highlighted and the ways of formation of tourist recreational clusters at the regional and local levels by means of active tourism are shown. The term "active tourism" is also interpreted as an active recreational recreation in the natural environment with the technologies of sports tourism. The types of active tourism that are currently popular in Ukraine are determined, and the nature and importance of water (rowing) tourism at the present stage of regional development of territories is spread. The term and structure of active water tourism are defined, as long-term or one-day journeys by water waters on various vessels: paddles, kayaks, rafts, floats, boats using the man's muscular power. A detailed description of the water resources of Sumy region as a basic basis for the development of active water tourism in the region and in the territories of the united territorial communities and the whole region. It is also noted that the creation of clusters of active water tourism at the level of the region and the territory of the UTC becomes an incentive for the development of regional and local tourism, enhancing the competitive advantages of the UTC region and the territory and, accordingly, the socio-economic development of the region. That is, during the creation and activity of tourist clusters, there are conditions in the territories of the united territorial communities for the formation of points of their economic growth, but at the present stage there are negative factors for the formation of recreational clusters of active water tourism in Sumy region, namely the absence of: a state unified strategist approach, regulatory framework for clustering, information support, public-private mechanism for the formation and activity of tourist clusters in Ukraine. The methodology of creation of tourist clusters covers stages and actions, and states that the formation and functioning of tourist clusters does not end at the stage of its implementation, but is carried out continuously in the format of correcting identified deficiencies, challenges and new conditions of economic activity. Nine points are identified that will stimulate the emergence of local clusters of active water tourism in the Sumy region and may become the locomotives for regional development of the tourism industry.