IMPLEMENTATION OF THE METHODS OF INCREASING THE COMPETITIVENESS OF CAR SERVICE ENTERPRISES

Abstract

In the article the dynamics of development of the enterprises of the Ukraine providing car service is investigated. The author proposes a method of increasing the competitiveness of car services. The aim of the study is to transform the methodological tools for determining the competitiveness and the implementation of the methodology for improving the competitiveness of car service companies. The research of scientific works has revealed that the conceptual and categorical apparatus of competitiveness of the enterprises of the service sector is not disclosed, the general and specific features of the competitiveness of such enterprises are not separated, there are no universal complex models of evaluation and strategic management of their competitiveness. Therefore, the article proposes a methodology that comprehensively covers all business processes of companies providing car service. The statistical analysis has given grounds to claim that according to the State Statistics Service of Ukraine, the number of enterprises that trade and repair motor vehicles has slowed down. Therefore, the article proposes an algorithm for determining the stages of competitive advantage of car service companies. It was determined the need for segmentation of the market of car services that stem from the fact that car services depend on the condition of customers' cars; and clients are different in different dimensions. These options can serve as a basis for allocating clients to similar groups. These groups form the market segment. These options can serve as a basis for allocating clients to similar groups. These groups form the market segment. Therefore, the final step of the methodology is to choose a strategy that will directly depend on the thoughts and behavior of consumers. That is, the application of the proposed methodology will lead to the quality of work and technology of auto-service activities include relevant values, timeframes, quality of additional benefits, appropriate competitive price, certain facilities for the client, speed of service and high quality of the resource base, personal qualities and professionalism of staff, image and experience , information and advertising activities, lack of communication barriers, innovative appeal.