EXPORT-ORIENTED DEVELOPMENT OF ENTERPRISES AS A DRIVER OF ECONOMIC GROWTH OF THE COUNTRY
Abstract
The purpose of this paper is to identify the essence of export-oriented enterprises’ development as a driver of economic growth in the country. Strengthening of integration tendencies in the world economy, expanding market boundaries and, accordingly, increasing and diversifying the participants of market relations in terms of their competitive advantage, complicate the environment of economic activity for domestic enterprises. The transformation of the external environment of enterprises in the direction of increasing the weight of export activity emphasizes the necessity to identify it as a key driver of economic growth of the country as a whole, which requires deep research. The essence of the concept of export-oriented enterprise development is considered in the article. The role and importance of export for the country’s economic growth are substantiated. Various export-oriented models of development of the countries of the world are considered, by means of critical analysis the world leaders of export of goods and services and determinants of their success in the world market are determined. Analysis of previous studies allowed to define the concept of export-oriented development of enterprises, which is treated as a process of purposeful change of quantitative and qualitative characteristics of socio-economic system (enterprise) under the influence of external and internal factors aimed at increasing the share of products sold on the foreign market and fixing it at least 30% of the total volume of production. Prerequisites for export activity at Ukrainian enterprises have been identified and characterized. The priorities of development of export-oriented enterprises, as well as the role of the state in the activation of this process are determined. Stimulation of export orientation includes institutional transformations in the economy, creation of financial institutions, without which it is impossible to effectively export and develop export production, improve the banking system, develop transport and communications and other aspects that provide external effect for export activities.
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