MARKETING INDICATORS OF INDUSTRIAL AND TECHNOLOGICAL DEVELOPMENT IN THE ECONOMIC SECURITY SYSTEM

Abstract

The article is devoted to the research of marketing indicators of industrial and technological development in the system of economic security of the state. The role of strengthening economic security is significantly increasing.in the period of development of global international integration in the context of uncertainty, unpredictability of economic, social and political situation. Creating an effective system of economic security of the state makes it possible to identify threats to national economic interests in a timely manner and prevent damage to the socio-economic system. The level of technological development of the Ukrainian industry cannot provide competitive innovative products. Provision of industrial and technological development at the proper level guarantees strengthening of economic security and stimulates scientific and technological progress of the state. So, economic development should be explored in conjunction with industrial and technological development through close interaction and interconnection with the economic security of the state. Ensuring the economic security of the state is not possible without a well-balanced mechanism for the functioning of industry. Increasing the efficiency of public administration without actively using marketing is quite problematic. Further transformation of Ukrainian industrial policy on the basis of the use of the marketing complex is one of the effective modern market tools for increasing the competitiveness of the country’s economy. The article considers marketing as a system of concepts and approaches capable of identifying threats caused by both internal and external factors and ensuring the economic security of the state through the sale of high-tech industrial products, which guarantees the possibility of progressive development of the national economy. It is suggested to use the marketing complex as an instrument of state regulation in industry for increasing the competitiveness of the country’s economy. The marketing component in the system of economic security indicators has been identified. The grouping of marketing indicators of industrial and technological development of the country for ensuring economic security is proposed.