FEATURES OF STRATEGIC MANAGEMENT OF ECONOMIC SUSTAINABILITY OF THE ENTERPRISES

Abstract

The subject of the study is theoretical, methodological and applied aspects of strategic management of enterprises' economic sustainability. The purpose of the work is to develop the scientific provisions of strategic management of economic sustainability of enterprises. Methodology. The information basis for this study includes the scientific papers and data on the activities of Ukrainian enterprises. In the process of research, the methods of systematization, grouping and generalization have been applied (for determining the types of indicators of economic sustainability of the enterprise); statistical methods of analysis of variations and dynamics series enabled to reveal the fluctuations and growth rates of the calculated values of indices of domestic enterprises activity. Results. The study generalizes the scientific approaches to the interpretation of the essence of "strategy" and "enterprise strategic management" concepts. The stages of the strategic management process are determined, taking into account the necessity of effective strategy measures purposefulness for achieving management goal in order to obtain effects from enhancing the level of economic stability. The types of economic sustainability indicators of the enterprise are determined, and their distribution is divided into indicators of stability of functioning and indicators of development. The goals of management for various components of economic stability – financial production, marketing, investment, and personnel – are determined. A variational analysis and analysis of the dynamics of the main indicators of activity of Ukrainian enterprises was conducted, and the most promising type of economic activity, from the standpoint of stability of production and financial processes, was found. The content of the main strategies that can be used to achieve the goals of managing economic sustainability of the enterprise is summarized. The types of strategies that can be selected by different enterprises are proposed depending on the variation in sales volumes, value added, capital investment, personnel costs and profitability, as well as the growth rate of these indicators. A promising direction for further research is the development of tools for stabilizing the functioning of educational, financial and insurance companies, as well as wholesale and retail trade, in view of the high level of fluctuation of key development indicators.