INNOVATION MANAGEMENT AS THE BASIS OF RESILIENCE OF CATERING BUSINESS IN UKRAINE

Abstract

The purpose of this article is to theoretically substantiate innovation management as a factor in ensuring the resilience of the catering business in Ukraine in wartime. To achieve this goal, the following research methods were used in the work: logical generalization – for the theoretical substantiation of the concept of adaptive innovations in the catering business; system analysis – to study the structure of the enterprise's resilience and graphic – to visualize the innovation management mechanism. In the conditions of a full-scale invasion, which has been a challenge for the domestic economy and business for more than four years, causing a number of problems for hospitality enterprises, traditional methods of enterprise management do not work, and the basis for the survival of a business is its resilience – the ability to withstand external challenges, transforming all internal processes and becoming stronger at the same time. The resilience of the catering business, in turn, depends on the innovations that are used in it and the effectiveness of their management. The role of innovation management in ensuring the resilience of catering enterprises under martial law is investigated. It is substantiated that under martial law, innovation management ceases to be the basis for the development of a catering enterprise, and becomes the basis for its survival. The transformation and adaptation of classical management functions to the conditions of war uncertainty is investigated. A mechanism for managing innovations of a catering company under conditions of high uncertainty is proposed. It is proved that innovation management under war conditions should be reoriented from maximizing the profits of a catering company to minimizing vulnerability, and the key tool of this management should be the algorithmization of adaptive innovations, which will allow reconfiguring processes in response to the threat without interrupting the normal operation of the enterprise. The innovation management mechanism proposed in the article can be used by domestic catering companies when planning and organizing their work.