ORGANIZATIONAL AND ECONOMIC MECHANISM OF MANAGEMENT OF INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION
Abstract
The article explores the theoretical, methodological and applied principles of forming an organizational and economic mechanism for managing the innovative development of agricultural enterprises in the context of the digital transformation of the economy. The relevance of the digital transformation of the agricultural sector as a determining factor in increasing innovative activity, productivity, competitiveness and sustainability of enterprises is substantiated. Based on a critical analysis of domestic and foreign scientific research, it is determined that the majority of modern works are focused on assessing the level of digitalization, the impact of individual technologies on the effectiveness of agricultural production and identifying barriers to digital transformation. At the same time, the issues of a comprehensive combination of organizational, economic, technological, investment and personnel tools for managing the innovative development of agricultural enterprises remain insufficiently developed. The author’s approach to the formation of an organizational and economic mechanism for managing innovative development is proposed, which provides for the key components of the mechanism: strategic planning of innovative development, digitalization of business processes, investment resource management, development of human and intellectual capital, management of innovative risks, digital marketing, information and analytical support and performance control. A system of indicators for assessing the effectiveness of the mechanism by technological, innovative, organizational, economic and strategic blocks is proposed. It is proved that the effectiveness of digital transformation is determined not by the number of implemented technologies, but by the ability of the enterprise to integrate digital solutions into the innovative development management system and ensure their economic return. The practical significance of the results obtained lies in the possibility of using the proposed mechanism by agricultural enterprises to substantiate digitalization priorities, select innovative projects, optimize resource provision and increase competitiveness in the conditions of digital transformation.
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