СУЧАСНІ ТРЕНДИ УПРАВЛІННЯ ПЕРСОНАЛОМ: ДИСТАНЦІЙНА І ГІБРИДНА ЗАЙНЯТІСТЬ У ЄВРОПІ (ПАНЕЛЬНИЙ АНАЛІЗ 2015–2025 РР.)
Ключові слова:
управління персоналом, дистанційна зайнятість, гібридна робота, панельний аналіз, ринок праці, Європа, посткризова динаміка
Анотація
Статтю присвячено детермінантам поширення дистанційної і гібридної зайнятості в європейських країнах та перевірці того, чи набув посткризовий рівень роботи з дому характеру нової стійкої рівноваги, а не тимчасового відхилення. Актуальність зумовлена розривом між корпоративними наративами «повернення в офіс» та офіційною статистикою ринку праці, а також практичними потребами управління персоналом, для якого вибір між офісним, гібридним і дистанційним режимами став постійним стратегічним рішенням; для України дистанційна робота додатково є механізмом збереження зайнятості в умовах воєнних переміщень. Емпіричною базою слугує збалансована панель країнного рівня за гармонізованим показником Eurostat щодо осіб, які працюють з дому, доповнена даними про доступ домогосподарств до інтернету, зайнятість у наукомістких послугах, рівень вакансій і продуктивність праці. Застосовано панельні регресії з фіксованими і випадковими ефектами та кластерними стандартними похибками, подієвий аналіз відхилень від допандемічної бази і кластеризацію національних траєкторій. Обґрунтовано пріоритети політики управління персоналом за гібридної організації праці.
Посилання
1. Barrero J. M., Bloom N., Davis S. J. Why Working from Home Will Stick : NBER Working Paper No. 28731. Cambridge, MA : National Bureau of Economic Research, 2021. DOI: https://doi.org/10.3386/w28731
2. Aksoy C. G., Barrero J. M., Bloom N., Davis S. J., Dolls M., Zarate P. The global persistence of work from home. Proceedings of the National Academy of Sciences. 2025. Vol. 122. DOI: https://doi.org/10.1073/pnas.2509892122
3. Bloom N., Han R., Liang J. Hybrid working from home improves retention without damaging performance. Nature. 2024. Vol. 630. P. 920–925. DOI: https://doi.org/10.1038/s41586-024-07500-2
4. Lott Y., Kelliher C., Chung H. Reflecting the changing world of work? A critique of existing survey measures and a proposal for capturing new ways of working. Transfer: European Review of Labour and Research. 2022. Vol. 28, No. 4. P. 457–473. DOI: https://doi.org/10.1177/10242589221130597
5. Chung H. The Flexibility Paradox: Why Flexible Working Leads to (Self-)Exploitation. Bristol : Policy Press, 2022. 264 p.
6. Dingel J. I., Neiman B. How many jobs can be done at home? Journal of Public Economics. 2020. Vol. 189. Art. 104235. DOI: https://doi.org/10.1016/j.jpubeco.2020.104235
7. Uríen B. Teleworkability, Preferences for Telework, and Well-Being: A Systematic Review. Sustainability. 2023. Vol. 15, No. 13. Art. 10631. DOI: https://doi.org/10.3390/su151310631
8. Ramani A., Alcedo J., Bloom N. How working from home reshapes cities. Proceedings of the National Academy of Sciences. 2024. Vol. 121. DOI: https://doi.org/10.1073/pnas.2408930121
9. Gibbs M., Mengel F., Siemroth C. Employee innovation during office work, work from home and hybrid work. Scientific Reports. 2024. Vol. 14. DOI: https://doi.org/10.1038/s41598-024-67122-6
10. Handke L., Aldana A. J., Costa P., O’Neill T. Hybrid Teamwork: What We Know and Where We Can Go From Here. Small Group Research. 2024. DOI: https://doi.org/10.1177/10464964241279078
11. Stroom M., Eichholtz P., Kok N. Does working from home work? That depends on the home. PLoS ONE. 2024. Vol. 19, No. 7. Art. e0306475. DOI: https://doi.org/10.1371/journal.pone.0306475
12. Shen L. Does working from home work? A natural experiment from lockdowns. European Economic Review. 2022. Vol. 151. Art. 104323. DOI: https://doi.org/10.1016/j.euroecorev.2022.104323
13. Aksoy C. G., Barrero J. M., Bloom N., Davis S. J., Dolls M., Zarate P. Time Savings When Working from Home. AEA Papers and Proceedings. 2023. Vol. 113. P. 597–603. DOI: https://doi.org/10.1257/pandp.20231013
14. Munnich A., Kleingeld A., Weijschede J., Danivska V. Exploring hybrid-working preferences of knowledge workers using a stated choice experiment. Journal of Managerial Psychology. 2025. DOI: https://doi.org/10.1108/jmp-04-2024-0227
15. Employed persons working from home as a percentage of the total employment, by sex, age and professional status (lfsa_ehomp) : dataset / Eurostat. 2026. DOI: https://doi.org/10.2908/LFSA_EHOMP
16. European Working Conditions Survey 2024: First findings / Eurofound. Luxembourg : Publications Office of the European Union, 2025. Available at: https://www.eurofound.europa.eu/en/publications/all/european-working-conditions-survey-2024-first-findings
1. Barrero, J. M., Bloom, N., & Davis, S. J. (2021). Why working from home will stick. NBER Working Paper No. 28731. Cambridge, MA: National Bureau of Economic Research. DOI: https://doi.org/10.3386/w28731
2. Aksoy, C. G., Barrero, J. M., Bloom, N., Davis, S. J., Dolls, M., & Zarate, P. (2025). The global persistence of work from home. Proceedings of the National Academy of Sciences, vol. 122. DOI: https://doi.org/10.1073/pnas.2509892122
3. Bloom, N., Han, R., & Liang, J. (2024). Hybrid working from home improves retention without damaging performance. Nature, vol. 630, pp. 920–925. DOI: https://doi.org/10.1038/s41586-024-07500-2
4. Lott, Y., Kelliher, C., & Chung, H. (2022). Reflecting the changing world of work? A critique of existing survey measures and a proposal for capturing new ways of working. Transfer: European Review of Labour and Research, vol. 28, no. 4, pp. 457–473. DOI: https://doi.org/10.1177/10242589221130597
5. Chung, H. (2022). The flexibility paradox: Why flexible working leads to (self-)exploitation. Bristol: Policy Press. 264 p.
6. Dingel, J. I., & Neiman, B. (2020). How many jobs can be done at home? Journal of Public Economics, vol. 189, art. 104235. DOI: https://doi.org/10.1016/j.jpubeco.2020.104235
7. Uríen, B. (2023). Teleworkability, preferences for telework, and well-being: A systematic review. Sustainability, vol. 15, no. 13, art. 10631. DOI: https://doi.org/10.3390/su151310631
8. Ramani, A., Alcedo, J., & Bloom, N. (2024). How working from home reshapes cities. Proceedings of the National Academy of Sciences, vol. 121. DOI: https://doi.org/10.1073/pnas.2408930121
9. Gibbs, M., Mengel, F., & Siemroth, C. (2024). Employee innovation during office work, work from home and hybrid work. Scientific Reports, vol. 14. DOI: https://doi.org/10.1038/s41598-024-67122-6
10. Handke, L., Aldana, A. J., Costa, P., & O’Neill, T. (2024). Hybrid teamwork: What we know and where we can go from here. Small Group Research. DOI: https://doi.org/10.1177/10464964241279078
11. Stroom, M., Eichholtz, P., & Kok, N. (2024). Does working from home work? That depends on the home. PLoS ONE, vol. 19, no. 7, art. e0306475. DOI: https://doi.org/10.1371/journal.pone.0306475
12. Shen, L. (2022). Does working from home work? A natural experiment from lockdowns. European Economic Review, vol. 151, art. 104323. DOI: https://doi.org/10.1016/j.euroecorev.2022.104323
13. Aksoy, C. G., Barrero, J. M., Bloom, N., Davis, S. J., Dolls, M., & Zarate, P. (2023). Time savings when working from home. AEA Papers and Proceedings, vol. 113, pp. 597–603. DOI: https://doi.org/10.1257/pandp.20231013
14. Munnich, A., Kleingeld, A., Weijschede, J., & Danivska, V. (2025). Exploring hybrid-working preferences of knowledge workers using a stated choice experiment. Journal of Managerial Psychology. DOI: https://doi.org/10.1108/jmp-04-2024-0227
15. Eurostat. (2026). Employed persons working from home as a percentage of the total employment, by sex, age and professional status (lfsa_ehomp) [Data set]. DOI: https://doi.org/10.2908/LFSA_EHOMP
16. Eurofound. (2025). European Working Conditions Survey 2024: First findings. Luxembourg: Publications Office of the European Union. Available at: https://www.eurofound.europa.eu/en/publications/all/european-working-conditions-survey-2024-first-findings
2. Aksoy C. G., Barrero J. M., Bloom N., Davis S. J., Dolls M., Zarate P. The global persistence of work from home. Proceedings of the National Academy of Sciences. 2025. Vol. 122. DOI: https://doi.org/10.1073/pnas.2509892122
3. Bloom N., Han R., Liang J. Hybrid working from home improves retention without damaging performance. Nature. 2024. Vol. 630. P. 920–925. DOI: https://doi.org/10.1038/s41586-024-07500-2
4. Lott Y., Kelliher C., Chung H. Reflecting the changing world of work? A critique of existing survey measures and a proposal for capturing new ways of working. Transfer: European Review of Labour and Research. 2022. Vol. 28, No. 4. P. 457–473. DOI: https://doi.org/10.1177/10242589221130597
5. Chung H. The Flexibility Paradox: Why Flexible Working Leads to (Self-)Exploitation. Bristol : Policy Press, 2022. 264 p.
6. Dingel J. I., Neiman B. How many jobs can be done at home? Journal of Public Economics. 2020. Vol. 189. Art. 104235. DOI: https://doi.org/10.1016/j.jpubeco.2020.104235
7. Uríen B. Teleworkability, Preferences for Telework, and Well-Being: A Systematic Review. Sustainability. 2023. Vol. 15, No. 13. Art. 10631. DOI: https://doi.org/10.3390/su151310631
8. Ramani A., Alcedo J., Bloom N. How working from home reshapes cities. Proceedings of the National Academy of Sciences. 2024. Vol. 121. DOI: https://doi.org/10.1073/pnas.2408930121
9. Gibbs M., Mengel F., Siemroth C. Employee innovation during office work, work from home and hybrid work. Scientific Reports. 2024. Vol. 14. DOI: https://doi.org/10.1038/s41598-024-67122-6
10. Handke L., Aldana A. J., Costa P., O’Neill T. Hybrid Teamwork: What We Know and Where We Can Go From Here. Small Group Research. 2024. DOI: https://doi.org/10.1177/10464964241279078
11. Stroom M., Eichholtz P., Kok N. Does working from home work? That depends on the home. PLoS ONE. 2024. Vol. 19, No. 7. Art. e0306475. DOI: https://doi.org/10.1371/journal.pone.0306475
12. Shen L. Does working from home work? A natural experiment from lockdowns. European Economic Review. 2022. Vol. 151. Art. 104323. DOI: https://doi.org/10.1016/j.euroecorev.2022.104323
13. Aksoy C. G., Barrero J. M., Bloom N., Davis S. J., Dolls M., Zarate P. Time Savings When Working from Home. AEA Papers and Proceedings. 2023. Vol. 113. P. 597–603. DOI: https://doi.org/10.1257/pandp.20231013
14. Munnich A., Kleingeld A., Weijschede J., Danivska V. Exploring hybrid-working preferences of knowledge workers using a stated choice experiment. Journal of Managerial Psychology. 2025. DOI: https://doi.org/10.1108/jmp-04-2024-0227
15. Employed persons working from home as a percentage of the total employment, by sex, age and professional status (lfsa_ehomp) : dataset / Eurostat. 2026. DOI: https://doi.org/10.2908/LFSA_EHOMP
16. European Working Conditions Survey 2024: First findings / Eurofound. Luxembourg : Publications Office of the European Union, 2025. Available at: https://www.eurofound.europa.eu/en/publications/all/european-working-conditions-survey-2024-first-findings
1. Barrero, J. M., Bloom, N., & Davis, S. J. (2021). Why working from home will stick. NBER Working Paper No. 28731. Cambridge, MA: National Bureau of Economic Research. DOI: https://doi.org/10.3386/w28731
2. Aksoy, C. G., Barrero, J. M., Bloom, N., Davis, S. J., Dolls, M., & Zarate, P. (2025). The global persistence of work from home. Proceedings of the National Academy of Sciences, vol. 122. DOI: https://doi.org/10.1073/pnas.2509892122
3. Bloom, N., Han, R., & Liang, J. (2024). Hybrid working from home improves retention without damaging performance. Nature, vol. 630, pp. 920–925. DOI: https://doi.org/10.1038/s41586-024-07500-2
4. Lott, Y., Kelliher, C., & Chung, H. (2022). Reflecting the changing world of work? A critique of existing survey measures and a proposal for capturing new ways of working. Transfer: European Review of Labour and Research, vol. 28, no. 4, pp. 457–473. DOI: https://doi.org/10.1177/10242589221130597
5. Chung, H. (2022). The flexibility paradox: Why flexible working leads to (self-)exploitation. Bristol: Policy Press. 264 p.
6. Dingel, J. I., & Neiman, B. (2020). How many jobs can be done at home? Journal of Public Economics, vol. 189, art. 104235. DOI: https://doi.org/10.1016/j.jpubeco.2020.104235
7. Uríen, B. (2023). Teleworkability, preferences for telework, and well-being: A systematic review. Sustainability, vol. 15, no. 13, art. 10631. DOI: https://doi.org/10.3390/su151310631
8. Ramani, A., Alcedo, J., & Bloom, N. (2024). How working from home reshapes cities. Proceedings of the National Academy of Sciences, vol. 121. DOI: https://doi.org/10.1073/pnas.2408930121
9. Gibbs, M., Mengel, F., & Siemroth, C. (2024). Employee innovation during office work, work from home and hybrid work. Scientific Reports, vol. 14. DOI: https://doi.org/10.1038/s41598-024-67122-6
10. Handke, L., Aldana, A. J., Costa, P., & O’Neill, T. (2024). Hybrid teamwork: What we know and where we can go from here. Small Group Research. DOI: https://doi.org/10.1177/10464964241279078
11. Stroom, M., Eichholtz, P., & Kok, N. (2024). Does working from home work? That depends on the home. PLoS ONE, vol. 19, no. 7, art. e0306475. DOI: https://doi.org/10.1371/journal.pone.0306475
12. Shen, L. (2022). Does working from home work? A natural experiment from lockdowns. European Economic Review, vol. 151, art. 104323. DOI: https://doi.org/10.1016/j.euroecorev.2022.104323
13. Aksoy, C. G., Barrero, J. M., Bloom, N., Davis, S. J., Dolls, M., & Zarate, P. (2023). Time savings when working from home. AEA Papers and Proceedings, vol. 113, pp. 597–603. DOI: https://doi.org/10.1257/pandp.20231013
14. Munnich, A., Kleingeld, A., Weijschede, J., & Danivska, V. (2025). Exploring hybrid-working preferences of knowledge workers using a stated choice experiment. Journal of Managerial Psychology. DOI: https://doi.org/10.1108/jmp-04-2024-0227
15. Eurostat. (2026). Employed persons working from home as a percentage of the total employment, by sex, age and professional status (lfsa_ehomp) [Data set]. DOI: https://doi.org/10.2908/LFSA_EHOMP
16. Eurofound. (2025). European Working Conditions Survey 2024: First findings. Luxembourg: Publications Office of the European Union. Available at: https://www.eurofound.europa.eu/en/publications/all/european-working-conditions-survey-2024-first-findings
Опубліковано
2026-10-29
Як цитувати
Джумурат, В. (2026). СУЧАСНІ ТРЕНДИ УПРАВЛІННЯ ПЕРСОНАЛОМ: ДИСТАНЦІЙНА І ГІБРИДНА ЗАЙНЯТІСТЬ У ЄВРОПІ (ПАНЕЛЬНИЙ АНАЛІЗ 2015–2025 РР.). Підприємництво та інновації, (42), 45-49. https://doi.org/10.32782/2415-3583/42.6
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