Entrepreneurship and innovation

ANALYSIS AND MODELING OF RISKS OF LOGISTICS SYSTEMS USING ARTIFICIAL INTELLIGENCE IN THE CONDITIONS OF GLOBAL INSTABILITY

Oleksandr Hrynko — 2025-06-30

This article investigates the risks faced by logistics systems in the context of global instability and explores the potential of artificial intelligence (AI) for their prediction, prevention, and effective management. The study emphasizes the role of advanced technologies—machine learning (ML), deep learning (DL), neural networks, expert systems, big data analytics, and the Internet of Things (IoT)—in developing intelligent and adaptive logistics models. The research identifies and categorizes key types of risks—economic, geopolitical, technological, ecological, and operational—and describes how AI-based approaches can be employed for their detection, classification, modeling, and mitigation. The application of AI allows for the real-time monitoring of supply chain vulnerabilities, enhances predictive capabilities, and supports strategic decision-making under uncertainty. Special attention is given to the integration of digital twins, AR (augmented reality), and AI-powered autonomous transport in creating virtual models of logistics systems for scenario analysis. These technologies enable logistics operators to simulate potential risk situations, predict disruptions, and optimize resource allocation. The article reviews global and domestic practices, including the experience of Maersk and DHL in applying machine learning to minimize transportation delays, as well as Nova Poshta’s use of big data for forecasting seasonal demand surges in Ukraine. These examples highlight the growing reliance on AI to increase resilience and responsiveness in logistics operations. The paper also discusses the importance of ethical AI in logistics, stressing the need for transparent algorithms, data security, and the ethical implications of automated decision-making. A step-by-step framework for implementing AI in logistics risk management is proposed, including risk auditing, algorithm selection, IoT and data integration, decision automation, and continuous model adaptation. Overall, the research argues that AI is not just a technological enhancement but a critical strategic tool for building robust, flexible, and competitive logistics systems in a rapidly changing world.

METHODOLOGY FOR ADJUSTING COMPETITIVE RATINGS IN THE GLOBAL ICT MARKET

Anton Hrianyk — 2025-06-30

The article is devoted to the development of a methodological approach for calculating re-export coefficients, which can be applied to assess re-export operations in countries that do not provide complete information on re-export volumes. The proposed methodology allows for a more accurate identification of leading exporters of goods in the field of information and communication technologies (ICT), taking re-exports into account. This is particularly relevant in the context of global trade in ICT goods, which plays a crucial role in the development of the digital economy, providing countries with access to advanced technologies, promoting economic growth, and enhancing their competitiveness. The study is based on UN Comtrade data and uses country classifications according to the UNCTAD methodology. Within the research framework, various country groupings are considered, including geographic regions, levels of economic development, and economic unions, analyzing their advantages and disadvantages for assessing re-exports. The article places particular emphasis on the issue of missing re-export data for a significant number of countries, which greatly complicates the objective assessment of actual ICT export volumes. The main reasons for the lack of information on re-export volumes are identified. The proposed method for calculating re-export coefficients takes into account various factors, including the availability of statistical data at the level of economic zones and regions, as well as the use of extrapolation methods to recover missing data. This makes it possible to assess the share of re-exports even under conditions of limited information, thereby enabling the identification of countries that are actual producers of ICT goods and distinguishing them from transit countries. The advantages and disadvantages of the proposed method are listed, and the shares of re-exports are analyzed across different economic unions. The obtained results indicate significant regional differences in re-export shares, highlighting the need to improve statistical accounting and reporting in the field of international trade.

CULTIVATING STRATEGIC ADAPTABILITY OF ENTERPRISES FOR SUSTAINED PERFORMANCE UNDER MARKET UNCERTAINTY

Andrii Kaliuzhnyi — 2025-06-30

In a volatile, uncertain, complex, and ambiguous (VUCA) business environment firms must not only deploy dynamic capabilities but continuously reinvent them. The article introduces the concept of Meta-Dynamic Capability (MDC), a higher-order strategic capability that enables an organization to adapt and reconfigure its own dynamic capabilities amid turbulent conditions. MDC is defined as comprising three dimensions analogous to first-order dynamic capabilities: meta-sensing (sensing the need to change the sensing-seizing-transforming processes themselves), meta-seizing (seizing opportunities to enhance or renew the firm’s dynamic capability routines), and meta-transforming (transforming the organization’s structures and resources that undergird dynamic capabilities). Methodologically, the study draws on a multiple case study approach: examined 7 real-world firms from diverse sectors, including technology, manufacturing, and services, that demonstrate the emergence of MDC in practice. The findings illustrate how companies like Danaher, Netflix, Amazon, Microsoft, Haier, and others have cultivated strategic adaptability by reconfiguring not just their resources but their dynamic capability processes themselves. Discussed the theoretical contribution of MDC to the Dynamic Capabilities View (DCV) by extending its scope to meta-capabilities, thereby refining our understanding of how firms survive and thrive in high-uncertainty contexts. The article concludes with implications for research and management, acknowledging the need for further empirical inquiry into MDC and offering guidance for practitioners seeking sustained performance amid uncertainty.

OPEN INNOVATION AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF UKRAINIAN METALLURGY

Lubov Smoliar — 2025-06-30

The article examines the impact of open innovation on the technological competitiveness of Ukraine’s metallurgy sector in wartime conditions. The study emphasizes that the industry is undergoing structural transformation due to the loss of production capacity, outdated technologies, and growing global environmental and digitalization requirements. Based on the analysis of current investment trends and examples of technological modernization, the author identifies key challenges that hinder innovation in the sector: limited access to finance, insufficient digital integration, dependence on non-renewable energy sources, and a lack of coordination between businesses, science, and government. The methodology of the study includes comparative analysis, synthesis of analytical data from Ukrainian and international sources, and evaluation of policy documents and innovation strategies. The research highlights promising practices from leading domestic companies and international initiatives, including green metallurgy technologies and digital platforms. The paper substantiates the need for a systemic transition to open innovation models that combine public-private partnerships, technological collaboration, and knowledge exchange. The practical value of the article lies in outlining recommendations for strengthening the institutional environment, forming cross-sectoral innovation ecosystems, and ensuring the resilience and competitiveness of Ukrainian metallurgy in the post-war economy.

DEVELOPMENT OF OAT AND MILLET PRODUCTION AS PROMISING NICHE GRAIN CROPS OF UKRAINE

Vladyslav Tomashevskyi — 2025-06-30

In the context of modern challenges that have arisen in the Ukrainian agricultural sector due to the war, the issue of diversification of production by diversifying crop rotations with niche crops is becoming increasingly important. Together with the possibility of reducing risks, positioning in niche markets contributes to ensuring economic and environmental effects. The strategic importance of agriculture in ensuring food security, the need to minimize risks and ensure the efficiency of the functioning of domestic agrarian business necessitate further scientific research in the context of the production of niche agricultural crops. The purpose of the article is to study the level, dynamics and economic efficiency of the production of niche grain crops in Ukraine. In Ukrainian agribusiness, among grain crops, the niche group includes, in particular, oats and millet. Their share in the gross harvest of grain and leguminous crops is insignificant – from 1.9 to 2.5%, and production volumes, depending on the market situation, fluctuate over the years. The article states that during 2015-2023, the areas under these crops decreased by 21.8 and 22%, respectively. The leading regions for growing oats in 2023 were Volyn, Zhytomyr, Chernihiv, and Rivne – in total, they accounted for 60% of the gross harvest in the country. Growing oats was profitable. The largest profits of the enterprise were received in 2015 and 2016 – respectively 21.5 and 34.1 UAH per 100 UAH of costs. Before the Russian-Ukrainian war, millet was grown mainly in the southern regions. In 2023 due to the partial occupation of southern Ukraine, Poltava, Chernihiv and Kharkiv regions became the top four leading regions, providing 38% of the crop production. Millet cultivation during the years of the analyzed period, except for 2022, was profitable. The level of profitability in the extreme years of the period differs by 50 percentage points – 58.4% in 2015 and 8.4% in 2023. The potential of these crops in diversifying agricultural production and exports is emphasized due to global trends in a healthy lifestyle, sports nutrition, veganism, vegetarianism, flexitarianism, etc.

GLOBAL DEVELOPMENT DYNAMICS AND TECHNOLOGICAL TRENDS IN THE SEMICONDUCTOR INDUSTRY

Maxym Utiuzh — 2025-06-30

The article examines the current state and development dynamics of the global semiconductor industry, which plays a crucial role in technological advancement and economic growth worldwide. According to the Semiconductor Industry Association data, global semiconductor sales reached $627.6 billion in 2024, representing a 19.1% increase compared to 2023 ($526.8 billion). This growth demonstrates the industry's recovery following the downturn caused by global economic challenges and the COVID-19 pandemic. The regional analysis reveals significant differences in industry performance, with the Americas showing the strongest annual sales growth in 2024 (44.8%), followed by China (18.3%) and the Asia-Pacific region (12.5%), while Japan experienced a slight decline (-0.4%) and Europe faced a more substantial decrease (-8.1%). These indicators reflect the global dynamics of production capacity redistribution and investments in the semiconductor industry. The research analyzes the market's product structure, where logic devices represented the largest share in 2024 with sales reaching $212.6 billion. Memory devices became the second-largest category, with sales growing by 78.9% to $165.1 billion. The DRAM segment demonstrated particularly impressive growth of 82.6%. The article examines the semiconductor industry in leading countries. Taiwan remains the global leader, producing over 60% of the world's semiconductors in 2022. The United States demonstrates strong dynamics, with the market valued at $75.3 billion in 2024. Japan is actively reviving its semiconductor industry with government subsidies exceeding $25 billion in 2023. The study identifies key growth drivers, including artificial intelligence, transport electrification, 5G networks, and the Internet of Things. Analysts predict that the global semiconductor market will grow more than twice as fast as global GDP and could reach over $1 trillion by 2030. The article examines government support programs in various countries, comparing investment volumes and focus areas. The research highlights the importance of digital transformation and sustainable development in the semiconductor industry. The article concludes by presenting prospects for industry’s development until 2030, with significant government investments confirming the strategic importance of semiconductors for national security and economic development.

TOWARD A DIGITAL UKRAINE: CHALLENGES AND PRIORITIES

Liudmyla Khomutenko — 2025-06-30

The relevance of this research topic stems from the expansion of the digital economy, the acceleration of GDP growth driven by society’s digitalization, and the rapid integration of digital technologies into production and service delivery processes. It ranks among the world’s top-priority issues and is actively studied by leading scholars both globally and in Ukraine, as well as by the governments of economically developed countries, international institutions, and transnational corporations. This article delves into the essence, structure, and historical development of global digital business, providing a comprehensive overview of its economic significance and main stages of evolution. Focusing on Ukraine, the study analyzes the establishment and current state of digital business, examining its formation, development trends, and existing landscape. мFurthermore, it explores the prospects for the future development of digital business within the Ukrainian context, offering insights into potential opportunities and challenges in this rapidly evolving sector.

P2P ECONOMY AS A GROWTH DRIVER: BALANCING BEETWEEN REGULATION AND DEVELOPMENT IN UKRAINE

Pavlo Kerimov — 2025-06-30

The study examines the development and potential of peer-to-peer (P2P) economic relations in Ukraine, analyzing their impact on economic development, taxation, and social collaboration. Driven by financial technologies, P2P platforms facilitate direct economic interactions between individuals, challenging traditional economic models. Analyzing digital platforms like Airbnb, OLX, and Uber, the study reveals a transformative economic phenomenon characterized by direct individual interactions and reduced transactional barriers. Research findings reveal significant economic potential: rental platforms project revenues of 319.9 million USD, e-commerce expected to reach 4.865 billion USD, and car-sharing services growing to 0.74 million USD by 2029. The P2P economy represents a innovative form of economic self-organization that reduces transaction costs and provides additional income sources. Existing organizational models of P2P interactions in Ukraine – ranging from registered businesses to shadow economic activities can’t support demand for P2P activities and provide legal support for supply. Key challenges include regulatory ambiguity, taxation complexities, and limited monitoring mechanisms. The research proposes a comprehensive approach to integration, recommending: platform legalization, simplified taxation frameworks, automated transaction reporting, adopted financial monitoring. Article reviewed current proposal to transform regulatory framework of P2P economy in Ukraine, identify key advantages and disadvantages of potential law regulation, summarize technical changes that should be implemented to provide this level of regulation. The study concludes that carefully designed regulatory strategies can transform P2P economic activities from a shadow sector into a legitimate, transparent economic segment. The findings emphasize the necessity of adaptive regulatory mechanisms to integrate the P2P economy into the formal sector while maintaining flexibility and minimizing administrative burdens that potentially reducing economic inequality and generating additional tax revenues.

THE ESCROW ACCOUNT MECHANISM AS A TOOL FOR STIMULATING ECONOMIC DEVELOPMENT IN UKRAINE

Vitalii Ponomarenko — 2025-06-30

The relevance of studying escrow account mechanisms in the context of Ukraine's economic development is determined by the growing need to ensure transparency, financial security, and trust in contractual relationships under conditions of economic instability. Escrow, as a financial tool, combines elements of settlement, security, and enforcement of contractual obligations. Its application becomes particularly significant in the context of financial uncertainty, low levels of institutional trust, and the necessity to improve business conditions for small and medium-sized enterprises. The purpose of this article is to explore how escrow mechanisms can be adapted and integrated into the national financial infrastructure to stimulate sustainable economic growth in Ukraine. The research methodology is based on systemic analysis, comparative legal methods, and modeling of institutional mechanisms. This approach made it possible to evaluate the effectiveness of escrow in various contexts, including public-private partnerships, state compensation programs, and commercial transactions. The normative framework was analyzed with a focus on recent regulatory changes, including the Resolution of the Cabinet of Ministers of Ukraine № 1016, which provided a legal basis for using escrow accounts in state support for factoring contracts. The author also applied the method of logical generalization to determine the prospects for broader implementation of escrow services in the national economy. The results of the research demonstrate that the use of escrow accounts in Ukraine is currently at an early stage of development, with limited application primarily in corporate transactions, minor shareholder buyouts, and individual real estate deals. However, recent regulatory initiatives have opened new opportunities for institutionalizing escrow as a tool of state financial policy. Specifically, the implementation of escrow accounts within the framework of compensation mechanisms for business support introduces an additional layer of accountability and safeguards budgetary funds. It also promotes financial discipline among entrepreneurs and reduces risks of non-performance in contractual obligations. Furthermore, the ability to secure obligations through a neutral third party – typically a bank – enhances the confidence of market participants and may serve as a catalyst for attracting investment, including foreign capital. The practical value of the article lies in its emphasis on aligning the development of escrow services with broader economic policy objectives. The author proposes to extend the scope of escrow beyond its current use by including it in public-private partnership projects, infrastructure restoration programs, and startup financing schemes. A critical recommendation is to expand the list of eligible escrow agents, for instance, by allowing licensed notaries and legal entities to act in this role, thereby improving access and reducing administrative barriers. Another important proposal is the harmonization of Ukrainian legislation with international standards to ensure legal clarity, especially regarding taxation, liability, and enforcement procedures in escrow agreements.

PROBLEMS AND PROSPECTS OF IMPLEMENTING QUALITY ASSURANCE MONITORING MECHANISMS AT THE LEVEL OF GENERAL SECONDARY EDUCATION INSTITUTIONS IN UKRAINE

Vitalii Anisimov — 2025-06-30

The current transformation of the Ukrainian educational system, intensified by decentralization, digitalization, and increased demands for transparency and accountability, requires the development of modern tools for assessing education quality at the level of general secondary education institutions. The aim of this article is to substantiate the need for implementing quality assurance monitoring mechanisms through the development of a balanced system of key performance indicators (KPIs) specifically adapted for Ukrainian schools. The relevance of the research stems from the lack of a unified national framework for school performance evaluation, which significantly hinders effective strategic planning, institutional self-assessment, and informed decision-making. The methodology is based on a combination of systems analysis, comparative studies of international monitoring practices, and modeling of school performance indicators. The research applies the conceptual framework of the Balanced Scorecard (BSC) to create a multidimensional evaluation model that encompasses not only academic results but also internal processes, stakeholder satisfaction, innovation dynamics, and social inclusiveness. The study reveals that existing approaches to monitoring in Ukrainian schools are largely fragmented, narrowly focused on test results, and fail to address broader components such as management effectiveness, emotional well-being of students, or stakeholder engagement. In contrast, the proposed KPI-based monitoring framework allows for integrated evaluation of institutional performance, supports adaptive governance, and fosters continuous development. The suggested indicators reflect academic success, implementation of innovative technologies, parental and student satisfaction, inclusive practices, and efficient use of resources. The author highlights the need for gradual implementation, supported by training, digital tools, and legal standardization. The practical value of the article lies in offering a structured and scalable approach for school leaders and policymakers to assess and improve the quality of educational processes in a dynamic environment. It also provides a foundation for further empirical studies on the impact of strategic management tools on the performance of general secondary education institutions in Ukraine.

STRATEGIC PRINCIPLES OF MARKETING MANAGEMENT DEVELOPMENT IN AGRICULTURAL ENTERPRISES TAKING INTO ACCOUNT THE RISK MANAGEMENT SYSTEM

Vitalii Vakulenko — 2025-06-30

The article is devoted the strategic foundations for the development of marketing management systems in agricultural enterprises in the context of contemporary socio-economic and geopolitical challenges. The relevance of the study is grounded in the pressing need to design effective and adaptable marketing management systems that respond to escalating market volatility, rapid digital transformation, and operational disruptions associated with martial law in Ukraine. The authors conceptualize marketing management not merely as a tool for short-term sales execution but as a critical component of strategic governance aimed at ensuring long-term sustainability, competitiveness, and organizational resilience. The article outlines the cyclical nature of the marketing management process—encompassing planning, implementation, and performance evaluation—and emphasizes its specific features in the agricultural sector, including seasonal production, dependency on climatic conditions, limited logistics infrastructure, and the social importance of agricultural output. The study introduces a multi-level and integrated marketing management model that incorporates internal enterprise subsystems (production, logistics, finance, and sales) with advanced marketing analytics and digital tools, such as CRM systems, e-commerce platforms, and data-driven communication strategies. Special attention is devoted to the integration of risk management frameworks as a fundamental strategic mechanism for maintaining operational continuity and enhancing decision-making under uncertainty. The authors also identify key strategic imperatives, including crisis-oriented strategic planning, institutionalization of digital technologies, local market engagement, organizational agility, and strategic partnerships with public and international stakeholders. Furthermore, the article underscores the significance of embedding Environmental, Social, and Governance (ESG) principles within marketing strategies through the implementation of eco-marketing initiatives, transparent supply chains, international product certifications (e.g., GlobalG.A.P., Organic Standard), and active collaboration with rural communities. The study concludes that a strategically oriented, risk-aware, and sustainability-driven marketing management system enhances the adaptive capacity and competitive standing of agricultural enterprises and lays the groundwork for resilient post-conflict recovery and successful global market integration.

DEVELOPING INNOVATIVE FINANCING STRATEGIES FOR TRANSPORT STARTUPS

Valentyna Vlasova — 2025-06-30

The article explores the conceptual and practical approaches to forming innovative financing strategies for transport startups in the context of digitalization, sustainability, infrastructure transformation, and global challenges. It emphasizes that due to the complexity, capital intensity, and high risks associated with transport innovations, a well-developed and adaptive financial strategy is a crucial success factor for startup development and scalability. The authors present a five-stage strategic framework: assessing financing needs based on the type and scale of innovation; building a risk-adjusted financial model that incorporates flexible budgeting and uncertainty; defining funding goals in relation to growth phases; selecting optimal financial instruments such as venture capital, grants, crowdfunding, or blended finance; and establishing communication with investors and stakeholders. The study examines global and EU-level support mechanisms, particularly Horizon Europe and EIT Urban Mobility, which offer co-financing, mentorship, and ecosystem networking to promote scalable, sustainable, and interoperable transport solutions. Special attention is given to the Ukrainian context, where startups must operate under limited resources and wartime disruptions, yet demonstrate resilience and capacity for local problem-solving. The article provides a comparative analysis of scholarly definitions of the term “innovative financing strategy,” revealing common features such as long-term orientation, integration of modern financial and digital tools, flexibility to external shocks, and alignment with environmental and mobility trends. A synthesized table compares academic perspectives and highlights key parameters. Additionally, the study identifies five operational domains of transport startups: electromobility, AI-based logistics, multimodal transport, urban mobility, and digital ticketing systems. Examples of Ukrainian and EU transport startups are presented, with details on funding models and innovation types. The study concludes that innovative financing strategies must be dynamic, risk-sensitive, context-aware, and aligned with sustainable and digital mobility values.

A DESCRIPTIVE APPROACH TO STRUCTURING THE ORGANISATION'S COMPETENCE

Inna Gruzina — 2025-06-30

The article considers the advantages of using a descriptive approach to structuring the competence of an organisation as a prerequisite for the successful functioning of modern organisations. The expediency of implementing the method of expert assessments through a group survey to determine the components, groups and subgroups of competencies within the components and the hierarchy of their arrangement; to determine the competencies of the organisation by the signs of their manifestation in the activity is substantiated. Recommendations were developed for the formation of an expert group, determination of the minimum number of experts, the main selection criterion for whom is the level of their competence. The implementation of the procedure of group survey of experts described in detail in the article allowed: to identify five components of organisational competence: synergistic, basic, key, strategic and functional; to refer the groups of financial, managerial, production, marketing and sales competences and competences in personnel management to the functional component of competence; to refer the groups of personal-social (soft) and operational (professional) competences to the basic component of competence; to refer managerial / leadership competences to the functional component of competence, and form a hierarchical structure of organisational competence on this basis. It is specified that the form and content of the levels of the organisation's competence structure, based on the group opinion of experts, will allow more accurately representing and understanding its composition. It is substantiated that the hierarchical nature of the arrangement of components is due to their interconnection and the possibility of gradual acquiring during the period of the organisation's functioning and passing through the stages of life cycle. Clarifying the classification of competences with their distribution by components of the competence structure will allow compiling an adaptive dynamic list that can be added, reduced, regrouped in the context of current market trends and organisational goals, without losing its usefulness and relevance.

IMPROVEMENT OF ORGANIZATIONAL AND INFORMATION SUPPORT STRATEGIES FOR PUBLIC ADMINISTRATION IN THE ERA OF DIGITAL TRANSFORMATION

Oleksandr Hurynchuk — 2025-06-30

The article addresses the issue of improving organizational and information support strategies for public administration in the context of digital transformation and dynamic global challenges. It analyzes key challenges faced by public administration bodies, including rapid technological changes, insufficient integration of information systems, talent shortages, and increasing cybersecurity risks. The study substantiates the need for adaptive strategies based on the integration of digital technologies, effective information resource management, and flexible management approaches. Conceptual foundations for developing strategies to enhance organizational and information support are proposed, aligning with current trends in the digital economy. Additionally, the article examines the impact of technological dynamism and external uncertainties, such as military conflicts and economic instability in Ukraine, on public administration decision-making processes, emphasizing the importance of resilience and strategic agility. It is argued that traditional management practices are no longer sufficient to ensure effective public administration in a rapidly changing digital environment. Therefore, the implementation of integrative and data-driven strategic frameworks is essential for public administration bodies seeking sustainable development and enhanced efficiency. Special attention is given to the role of digital ecosystems, inter-agency collaboration, and capacity building as integral components of strategic effectiveness. The findings contribute to the theoretical and practical understanding of how public administration can adapt to the complexities of the modern digital landscape and strengthen its capacity to address national and global challenges. Furthermore, the study highlights the importance of foresight, continuous training, and investment in digital infrastructure as prerequisites for building strategic resilience. Strategic alignment with global technology trends, proactive risk management, and effective use of data analytics are presented as key factors that influence the effectiveness of public administration in the digital age. The article concludes by offering practical recommendations for policymakers, public administrators, and researchers aimed at strengthening the strategic capacity of public administration through innovation-oriented leadership, sustainable digital models, and knowledge-based resource management.

IMPROVEMENT OF STRATEGIC MANAGEMENT OF IT ENTERPRISES’ COMPETITIVENESS UNDER DIGITAL TRANSFORMATION

Vasyl Zhuk — 2025-06-30

The article addresses the issue of strategic management of the competitiveness of information technology enterprises in the context of digital transformation and global competition. It analyzes the key challenges faced by IT companies, including rapid technological change, talent shortages, and increasing pressure from innovative startups. The study substantiates the need for adaptive strategic management models based on flexible approaches, digital tools, and systematic market analysis. Conceptual foundations for the development of competitive strategies are proposed in line with current trends in the digital economy. In addition, the article explores the impact of technological dynamism and globalization on corporate decision-making processes, emphasizing the importance of resilience and strategic agility. It is argued that traditional management practices are no longer sufficient to maintain a sustainable competitive advantage in a fast-changing environment. Therefore, the implementation of integrative and data-driven strategic frameworks is essential for IT enterprises seeking long-term growth and leadership. Special attention is given to the role of innovation ecosystems, cross-sectoral collaboration, and talent development as integral components of strategic competitiveness. The findings contribute to the theoretical and practical understanding of how IT firms can adapt to the complexities of the modern digital landscape and enhance their ability to compete on both national and international levels. Furthermore, the study highlights the importance of foresight, continuous learning, and investment in digital infrastructure as prerequisites for building strategic resilience. Strategic alignment with global technology trends, proactive risk management, and effective use of big data analytics are presented as key factors that influence competitiveness in the digital age. The article concludes by offering practical recommendations for policymakers, business leaders, and researchers aimed at strengthening the strategic capacity of IT enterprises through innovation-oriented leadership, sustainable business models, and knowledge-based resource management.

STRUCTURAL TRANSFORMATIONS AND STRATEGIC IMPERATIVES OF THE DEVELOPMENT OF THE MACHINERY BUILDING COMPLEX OF UKRAINE

Inna Kosmidailo — 2025-06-30

The article is devoted to a comprehensive study of the structural transformations of the machine-building complex of Ukraine in the context of global instability and military-political challenges. Based on the fundamental statistical analysis of data from the State Statistics Service of Ukraine for the period 2020-9 months of 2024, a diagnosis of the current state of the industry was carried out, key factors influencing transformation processes were identified, and a conceptual model of strategic management of structural changes was developed. A statistical assessment of export-import operations in the field of mechanical engineering was carried out for the period 2020-9 months 2024. The scientific novelty of the study lies in the development of a multi-component concept of the strategic development of machine-building, which includes diagnostic, institutional, technological, and adaptive components. Empirical analysis has shown a complex trajectory of industry changes: reduction in export volumes, transformation of logistics chains, and gradual adaptation to systemic challenges. It has been established that machine-building demonstrates resilience, maintaining positive expectations of manufacturers and the potential for recovery. Strategic imperatives for development are proposed, including: technological modernization, institutional transformation, increasing innovation potential, ensuring economic security, and integration into global production networks. The practical significance of the study lies in developing mechanisms to increase the competitiveness of the machine-building complex, forming effective instruments of state support, and creating prerequisites for the sustainable development of the industry in conditions of global instability. The study also emphasizes the need to strengthen the localization of engineering products in the public procurement system of Ukraine. A phased mechanism for increasing the share of domestic components from 10% in 2022 to 40% in 2028 has been determined, with an intermediate stage of 25% localization from January 1, 2025. This approach is considered as a strategic tool for supporting national manufacturers, which is not only of economic but also of fundamental importance for ensuring the technological sovereignty of the state under martial law.

CULTURAL INTELLIGENCE AS AN INNOVATIVE FACTOR IN MANAGING INTERCULTURAL TECHNICAL SUPPORT TEAMS IN AN INTERNATIONAL IT ENTERPRISE

Alla Kraievska — 2025-06-30

The article examines the conceptual foundations of cultural intelligence as an innovative factor in managing intercultural technical support teams in international IT enterprise. The relevance of the problem of effective cultural diversity management in the context of technological services globalization is substantiated, when teams are formed from specialists from different countries, cultures and time zones. The essence of cultural intelligence as a multidimensional competence is revealed, including motivational, cognitive, metacognitive and behavioral components, each of which plays a unique role in ensuring effective intercultural interaction. The specifics of technical support teams functioning are analyzed, which operate under constant pressure of time constraints, the need for immediate response to customer requests and ensuring high service standards, despite cultural, linguistic and communication barriers. The mechanisms of cultural intelligence impact at individual, group and organizational levels are investigated, manifested through improving the accuracy of customer request interpretation, enhancing communication between colleagues, forming synergy and trust in the team, as well as creating sustainable competitive advantages for the organization. A comprehensive model for cultural intelligence development is proposed, including the creation of culturally diverse project groups, implementation of mentoring systems, formation of knowledge base on cultural specifics of service, conducting adapted training and integration of cultural intelligence assessment into performance management systems. The necessity of organizational culture and leadership practices transformation, as well as strategic use of technological innovations to support cultural intelligence development is substantiated. Practical recommendations for implementing the proposed model in international IT companies activities are formulated and promising directions for further research in this field are identified.

MODERN PRACTICES OF RISK ADJUSTMENT IN NETWORK MODEL

Tetiana Kulinich — 2025-06-30

The relevance of the research is because, in the modern economy, risks and the processes of their spread are an integral part of activities that encompass entrepreneurship, management processes in organizations, financial operations, production processes, project development, and implementation, as well as other areas where potential threats and uncertainties must be taken into account. The authors emphasize that the emergence of risks can take on a particularly threatening nature in network economies due to the interdependence of its participants. Therefore, the goal of the article is to study modern practices for risk adjustment in a network-based model. The study used methods such as system analysis and synthesis, as well as the comparative method. The research results allowed for the identification of several key practices that contribute to reducing risks and minimizing the processes of their spread in networked economic formations, including diversification of supply chains, creation of joint reserves and inventories, flexibility of contractual relationships, and regionalization of production. The practical value of the article lies in laying the foundation for studying the specifics and algorithms for implementing the practices mentioned above, as well as identifying conditions that contribute to enhancing the resilience of the network economy to risks and ensuring its adaptability in a dynamic environment.

INTEGRATION OF DIGITAL TECHNOLOGIES INTO BUSINESS PROCESSES OF IT ENTERPRISES: MODELS, STRATEGIES, AND PROSPECTS

Serhii Semeniuk — 2025-06-30

The article addresses the issue of integrating digital technologies into the business processes of IT enterprises in the context of digital transformation and dynamic global market challenges. It analyzes key obstacles faced by IT companies, including rapid technological changes, cybersecurity risks, talent shortages, and regulatory requirements such as GDPR. The study substantiates the need for adaptive models and strategies based on the integration of cloud computing, big data, artificial intelligence (AI), and the Internet of Things (IoT), alongside agile management approaches. Conceptual foundations for developing strategies to enhance business process efficiency are proposed, aligning with trends in the digital economy. The article examines the impact of technological dynamism and external uncertainties, such as economic instability and talent migration in Ukraine, on IT enterprises’ decision-making processes, emphasizing the importance of strategic resilience. It is argued that traditional business practices are insufficient to ensure competitiveness in a rapidly evolving digital environment. Therefore, the implementation of integrative and data-driven strategic frameworks is essential for IT enterprises seeking sustainable growth and innovation. Special attention is given to the role of digital ecosystems, cross-functional collaboration, and capacity building as integral components of strategic effectiveness. The findings contribute to the theoretical and practical understanding of how IT enterprises can adapt to the complexities of the modern digital landscape and strengthen their global competitiveness. The study highlights the importance of foresight, continuous training, and investment in digital infrastructure as prerequisites for building strategic resilience. Strategic alignment with global technology trends, proactive risk management, and effective use of data analytics are presented as key factors influencing the success of IT enterprises in the digital age. The article concludes by offering practical recommendations for IT leaders, policymakers, and researchers aimed at enhancing strategic capacity through innovation-driven leadership, sustainable digital models, and knowledge-based resource management.

THE INFLUENCE OF DIGITALIZATION ON THE PROCESS OF INNOVATION-ORIENTED DEVELOPMENT OF A MANUFACTURING ENTERPRISE

Yuliya Terletska — 2025-06-30

The article summarizes scientific approaches to the process of managing the innovation-oriented development of a manufacturing enterprise in the context of digital transformation. It is established that the ability of producers to function effectively is determined by the level of their competitiveness through the implementation of innovative and technological developments that allow the production of innovative products in order to conquer new markets and meet the growing needs of potential consumers. It is proven that effective innovation-oriented development is able to provide the producer with an acceptable level of economic growth, directly influencing the final results of its operational activities. Factors that inhibit the innovative development of manufacturing enterprises are identified. The advantages of an innovative approach to the formation of an innovation-oriented enterprise development strategy are studied. The trends in the formation of the Ukrainian dairy market in the face of modern challenges and threats are analyzed. It is proven that in the current economic conditions, almost the entire dairy industry requires substantiation of a set of measures at the macro-, meso- and micro-levels in the context of increasing the level of competitiveness of products. The feasibility of transferring innovative technologies in the activities of dairy processing enterprises is substantiated. It is established that an effectively functioning process of transferring technologies and knowledge between research organizations and commodity producers benefits not only its direct participants, but also the entire society in a particular region. That is why the priority of economic growth of enterprises in the dairy industry of Ukraine is an active process of innovation, which must be implemented both in business processes and in the process of management and consumption. It is proven that digital transformation expands the potential capabilities of a manufacturing enterprise for the process of implementing innovations. The priority areas of implementation of new digital technologies and innovations in the context of business digitalization are substantiated.

INNOVATIVE TECHNOLOGIES IN MARKETING STRATEGIES FOR BUSINESS DEVELOPMENT

Nataliya Karpenko — 2025-06-30

The article explores the application of innovative technologies in strategic marketing planning under digitalization and AI development. The authors justify the relevance of using neuromarketing, design thinking, augmented reality, and IoT to enhance consumer interaction and business competitiveness. Modern marketing strategies require creative thinking and interdisciplinary integration, combining digital tools with neuroscience and computer technologies. Special attention is given to the retail sector, where innovations directly influence customer experience and decision-making. The practical recommendations for adapting innovative technologies in business environments to ensure effectiveness and sustainability. These technologies contribute to optimizing internal business processes, improving inventory control, personalizing customer offers, and increasing loyalty through digital and intelligent solutions

CONCEPTUAL GUIDELINES FOR STRATEGIC PROMOTION OF GOODS AND SERVICES BASED ON DIGITAL MARKETING SOLUTIONS

Tetiana Kniazieva — 2025-06-30

Timely identification and forecasting of Digital trends contributes to the safe implementation of new solutions and the expansion of market presence for international companies. Focusing on current and future trends, enterprises can more effectively manage their own reputation, respond faster to the challenges of the information field and minimize the negative impact of external factors. Thus, the processes of systematic monitoring and forecasting of Digital trends play the role of both a marketing success tool and a critically important component of sustainable corporate growth. The paper improves the conceptual provisions of the digitalization of marketing activities of international companies on the basis of a promotion policy using Digital Marketing tools that take into account regional specifics and internal capabilities of the globalized commercial landscape, support the potential for continuous strategic adaptation in conditions of dynamic competition, and form a system for promoting transnational brands, taking into account their organizational resources and global trends. Systematic tracking of digital changes and digital trends ensures proactive decision-making regarding the implementation of technological innovations and strategic scaling of business activity in international markets. Operating with current and future communication trends contributes to the improvement of corporate image management strategies, ensures timely adaptation to information threats and reduces vulnerability to destructive external factors. The conceptual provisions of the formation of a policy for promoting goods and services using Digital Marketing tools indicate that the modern market requires a comprehensive and integrated approach. The use of digital channels and marketing communication methods allows companies to significantly strengthen their relationship with customers, provide a high level of personal experience and promptly take into account changes in their needs. The effectiveness of promotion policies in Digital Marketing conditions is confirmed by the ability of a business to quickly adapt the strategy, clearly track its effectiveness through conversion rates, ROI, and also through consumer behavior analytics. Thus, it is Digital Marketing that acts as a key factor in the competitiveness of enterprises, enabling them to effectively achieve business goals in a dynamic digital environment.

THE CONCEPT OF SUSTAINABLE ENTREPRENEURSHIP AND SMEs’ SUSTAINABLE PERFORMANCE

Olena Mykolenko — 2025-06-30

The paper analyses the state-of-the-art research into the concepts of sustainable entrepreneurship and sustainable SMEs’ performance. The literature review shows that the concept of sustainable entrepreneurship has aroused considerable scientific interest over the last few years. Despite the fact that there are other similar concepts, such as green entrepreneurship or eco-entrepreneurship, social entrepreneurship, sustainable entrepreneurship is the most researched in literature. Sustainable entrepreneurship is a profitable business that ensures the sustainable use of natural resources, demonstrates social responsibility with the mission of improving local communities and the environment, and engages in innovative process that are socially inclusive towards local communities. Sustainable entrepreneurship is investigated comprehensively because it brings economic, environmental and social benefits to a wide range of stakeholders, thus contributing to the triple-bottom-line concept. As social and environmental problems are complex, sustainable entrepreneurs are able to address these complexities and demonstrate the effectiveness of their solutions, not only financial, but environmental and social performance as well. However, there are no common approaches to measuring sustainable performance. The review of the methods employed allows to conclude that building a scale for measuring sustainable performance SME requires an integral approach to consider the triple effect, as well as combination of different scales from economic, social and environmental dimensions. Exploratory factor analysis has to be employed to get the reliable and validate variables for future empirical model. The most common method of collecting data on SMEs’ performance is surveys of managers-owners and their subjective assessment of business performance, its dynamic, and prospects for the future. Further studies will be related to the integration of SMEs’ sustainable performance variables into a model of Ukrainian SMEs’ resilience during the war.

MANAGEMENT OF LOGISTICS BUSINESS PROCESSES BASED ON INTEGRATION OF BPM METHODOLOGY AND LEAN MANAGEMENT CONCEPT

Liudmyla Sachynska — 2025-06-30

In a dynamic business environment, high competition and growing customer demands, logistics management is becoming one of the most important factors in ensuring business efficiency and competitiveness. This leads to the active use of modern approaches to managing the logistics business processes of an enterprise. The complexity and diversity of logistics tasks requires the integrated application of methods, tools and technologies of various approaches by combining their capabilities for more efficient management of resources and logistics processes of an enterprise. The article considers the theoretical, methodological and technological aspects of integrating different approaches to managing logistics business processes on the example of combining the Business Process Management methodology and the Lean management concept. A comparative analysis was carried out to compare approaches to improving and optimizing logistics business processes. The peculiarities of applying the Business Process Management methodology and the Lean management concept are determined by a set of criteria that reflect the key aspects of managing the logistics business processes of enterprise. The principles and essence of the Business Process Management methodology and the concept of Lean management are analyzed. The main tools of these approaches are characterized and the potential synergistic effects of their integration are outlined. The stages of the integrated mechanism for managing the logistics business processes of enterprise are formed, a set of actions is recommended and a list of tools of the Business Process Management methodology and the Lean management concept for the implementation of each stage of the mechanism is defined. A model of the logistics process “Processing of customer orders” has been developed as an example of the proposed integration of the Business Process Management methodology and the Lean management concept. The practical value of the study is to substantiate and form an integrated approach to managing the logistics activities of an enterprise by combining tools and technologies of different approaches to managing logistics business processes, which allows to identify inefficient areas in logistics processes, increase the productivity of the logistics system, ensure rapid adaptation to changes, optimize resources and costs, and improve the quality of customer service.

THE TWO ERAS OF UPHEAVAL: THE GREAT DEPRESSION OF THE 1930S VERSUS THE GLOBAL CRISIS OF THE 21ST CENTURY

Volodymyr Mandra — 2025-06-30

Global economic crises are the main risk factors for the reliability of the stability of the world economy and its constituent states. In the context of the growing turbulence of the world economy, caused by financial, epidemiological and geopolitical shocks, there is an urgent need for a deep rethinking of the historical experience of anti-crisis management. The Great Depression of the 1930s and the global crises of the 21st century have common features and significant differences that allow us to formulate lessons for modern international macroeconomic coordination. The causes, mechanisms of spread, political responses and economic consequences of major global crises are analyzed and compared with an emphasis on the role of international economic relations. When writing the article, methods of comparative analysis, historical synthesis, institutional approach, as well as methods of analysis of macroeconomic indicators and political decisions were applied. Data from the IMF, World Bank, OECD, WTO, as well as national statistical bodies were used. The study found that although the Great Depression and the crises of the 21st century were of different nature (banking, consumer, structural), they were all accompanied by a breach of confidence, a trade downturn and a deficit of international coordination. In the 21st century, flexible stimulus tools, the institutional response of central banks, G20 anti-crisis packages and the adaptation of the global supply chain played a significant role. However, the strengthening of protectionism, financial fragmentation and political polarization create new threats. The results obtained have practical value, they allow to improve the understanding of effective forms of international macroeconomic coordination in conditions of multifactor crises. A unique example is the four-year period of the Ukrainian economy (2022-2025). During this period, support for Ukraine from European countries, the United States and other countries can be comparable to the mutual support of Great Britain, the United States and France in the period 1939-1945 in the conditions of the war economy. Reducing the delay in response to the emergence of a crisis and balancing macroeconomic levers are important structural parameters of effective policy. The conclusions can be used in the development of foreign economic policy strategies of Ukraine, as well as in the activities of international economic organizations.

TRADE IN SERVICES OF THE MEMBERS OF THE REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP

Svitlana Radziyevska — 2025-06-30

The study focuses on the analysis of the dynamics of exports of services, the dynamics of imports of services, the dynamics of the balance of trade in services, as well as the dynamics of foreign trade turnover of services of China, Japan, South Korea, the Republic of Singapore, Australia, Vietnam, Malaysia, Thailand, Indonesia, the Philippines, New Zealand, Cambodia, Myanmar, Brunei, and the Lao People’s Democratic Republic over 2015-2023. To achieve the goal various methods have been used, among which comparative, statistical, graphic analysis. The results of the calculations, based on the UNCTAD Handbooks of Statistics and the UNCTADstat Data Centre, show that the PRC decreased both the share of exports of services and the share of imports of services in RCEP and in the world. The share of China’s exports of services dropped: in RCEP – by 2,8% (from 31,3% to 28,5%), in the world – by 1,12% (from 5,94% to 4,82%). The share of China’s imports of services fell: in RCEP – by 5,78% (from 41,29% to 35,51%), in the world – by 2,39% (from 9,91% to 7,52%). In 2023, in terms of the trade deficit in services China ranked first (USD 170874 mln) among the RCEP member states. The RCEP overall negative balance of trade amounted to USD 217'583 mln in 2023. The Republic of Singapore increased both the share of exports of services: in RCEP – by 9,28% (from 15,25% to 24,53%), in the world – by 1,26% (from 2,89% to 4,15%), and the share of imports of services: in RCEP – by 6,38% (from 12,63% to 19,01%), in the world – by 1% (from 3,03% to 4,03%). In 2023, in terms of the trade surplus in services among the RCEP member states the Republic of Singapore ranked first (USD 32’552 mln) and the Philippines ranked second (USD 19’120 mln). Ten out of fifteen member states have a negative balance of trade in services in 2023. Both Japan and the Republic of Korea reduced the share of exports of services and the share of imports of services in RCEP and in the world. Australia, Indonesia, and Vietnam grew the share of both exports and imports of services; while Thailand, Malaysia, Myanmar, and Brunei decreased the share of both exports and imports of services in RCEP. During 2015-2023, the dynamics of the share of the RCEP countries' exports of services in the world exports of services has been decreasing (trend: y= – 0.2514x+18.784), while the dynamics of the share of the RCEP states’ imports of services in the world imports of services is also characterized by the negative trend (y= – 0.5154x+24.146). In 2023, the RCEP members’ share of the global services exports was 16,9% and that of the global services imports – 21,18% respectively. In 2023, the services trade turnover of the RCEP countries amounted to USD 2’891’815 mln indicating 40,99% increase compared to 2015.

THREATS AND OPPORTUNITIES FOR GLOBAL FINANCIAL STABILITY IN THE CONTEXT OF THE POTENTIAL CONSOLIDATION OF BITCOIN AS A RESERVE ASSET

Mykola Chornak — 2025-06-30

The article examines the potential consequences of establishing Bitcoin as an international reserve asset for global financial stability. The transformation of the global financial system under digitalization and decentralization creates prerequisites for rethinking the traditional structure of international reserves, historically formed from leading economies' currencies, monetary gold, and special drawing rights. The multidirectional consequences of integrating cryptocurrencies into central banks' reserve portfolios for monetary policy, global currency architecture, and states' economic security are considered. Systemic risks associated with cryptocurrency market volatility, regulatory uncertainty, technological vulnerabilities, and Bitcoin mining's energy intensity are highlighted. The potential advantages of diversifying the reserve base through decentralized digital assets are analyzed, particularly reducing dependence on centralized payment infrastructures, lowering risks of asset blocking or freezing, and increasing economic sovereignty under geopolitical instability. The impact of cryptocurrency integration on traditional reserve currencies, especially the US dollar, and related geoeconomic transformations are explored. The necessity of a coordinated approach to modernizing international monetary architecture with appropriate regulatory infrastructure and digital asset management standards is substantiated. An evolutionary model for integrating Bitcoin into international reserves is proposed, with gradual expansion based on accumulated practical experience and financial regulators' competency development. The research provides analysis of historical precedents of monetary system transformations and their relevance to current digital asset integration processes. Special attention is paid to the educational and communication policies of central banks regarding cryptocurrencies as a crucial factor for successful integration. The research results form a theoretical foundation for developing optimal international reserve management strategies, considering cryptocurrencies' potential role while minimizing destabilizing effects on the global financial system.